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Weekly Video Tip: Stock Footage

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By Stephen Schweickart

RISMEDIA, February 22, 2011—If you’d like to add some professional pop to your video production, something called stock footage may be just the answer. For example, if you’re doing a video about San Francisco, incorporating some brief clips of cable cars, the Golden Gate Bridge, Fisherman’s Wharf, or Alcatraz would be just perfect. With stock footage, you can download the clips online and never leave your studio.

Many stock footage libraries contain thousands of clips, ranging from people and places to aerial shots, historical events, special effects, animals, the outdoors and much more. The biggest challenge is taking the time to search through the collections to find just what you’re looking for. Thanks to the growth and interest in video production the selection has never been better.

However, resist the temptation to use stock footage just because it’s available. It should always play a specific role in the story you’re trying to tell. In other words it should be a means to an end, and not just eye candy.

Once you’ve decided which clips you’ll need, you’re ready for an online search to find out what’s available. We’ll talk more about how that works next time, along with the different types of stock footage libraries to choose from.

Stephen Schweickart is the co-founder of VScreen. For more information on this topic, visit VScreen’s blogsite at http://www.vscreen.com/blog/.

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