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Smarter Agent Acquires Start-Up Toor.me

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RISMEDIA, March 8, 2011—Smarter Agent, a leading mobile real estate network, announced the acquisition of Toor.me, combining Toor.me’s QR code product with Smarter Agent’s existing suite of mobile real estate apps that can be branded to agents, brokers, realty franchisors, media and finance companies.

Toor.me provides the real estate industry with mobile, desktop and social enhanced tours of their property listings. Integrated use of Toor Tags (QR Codes) makes ads and real estate signs interactive with mobile devices, sending potential buyers instantly to a mobile experience of the property. Sites are viewable on a desktop, tablet or any mobile device. Toor.me encompasses:

-Visual Tours (Non-Flash)
-QR
-Short Url’s
-Google Maps Integration
-One touch contact of agent: mobile, office, and/or e-mail.
-One touch social share: Facebook, Twitter, or e-mail
-YouTube Fields
-Unlimited Photos
-Unlimited Websites for One Low Price

“Every real estate yard sign should have an interactive mobile component to engage home buyers,” said Smarter Agent CEO Brad Blumberg. “Toor.me brings properties to life for home buyers and provides a powerful listing tool for agents and brokers. QR codes attract attention and are a growing entry point for consumers to learn about properties.”

Smarter Agent has been developing real estate apps for more than a decade and is the only company that offers real estate professionals a branded mobile solution that consists of native apps for iPhone, BlackBerry, Android, Palm OS; apps on feature phones across Sprint, Verizon Wireless, AT&T and T-Mobile; and handles mobile Web and text all in one.

“Toor.me is far ahead of other QR and text code based companies in providing an experience to wow home buyers, and we look forward to having this talented team as part of Smarter Agent,” said Eric Blumberg, President of Smarter Agent.

Together, the companies aim to increase opportunities for mobile interaction, connecting home buyers to agents and their listings.

“Since the very beginning, even before we had a finished product, it has been the goal of Toor.me to revolutionize the way that real estate is marketed, bought and experienced,” said Allen Hartwig, co-founder of Toor.me. “By combining forces with Smarter Agent, the realization of that goal will be much sooner and done so with a greater impact. I am looking forward to designing world class mobile experiences and services with Smarter Agent that truly revolutionize real estate to be more social, more green and more meaningful.”

Nick Smoot, co-founder of Toor.me, added, “I am excited to join forces with Smarter Agent. Together we will continue to make the future of real estate marketing exciting and rewarding for our customers.”

For more information, visit www.smarteragent.com.

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