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Prudential Florida Realty Named One of Prudential Real Estate Network’s Top Companies

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RISMEDIA, March 8, 2011–Prudential Florida Realty has been named recipient of the Gibraltar Circle Award for the 10th year in a row, which is given annually to the top 50 companies in the Prudential Real Estate Network based on gross commission income. The prestigious award was presented to Prudential Florida Realty, president and chief executive officer, Rei L. Mesa by Jim Mallozzi, chairman and chief executive officer, Prudential Real Estate and Relocation Services during a special awards ceremony during the Prudential Real Estate and Relocation Services’ Sales Convention held in San Diego March 6-8. Prudential Real Estate and Relocation Services, Inc., is a company of Prudential Financial, Inc. [NYSE:PRU].

Prudential Florida Realty moved up a position in 2010 and is now ranked No. 5 among 640 companies in one of the leading real estate brokerage networks in North America. “We are very proud to be recognized as one of the top 5 companies in the Prudential Real Estate and Relocation Network. It is with great pride and humility that we accept this recognition on behalf all our Sales Professionals, Sales Support, Leadership Team, Family of Services and business partners who deserve all the credit for this great honor and accomplishment. Their collective commitment to deliver on the American Dream of Homeownership and exceed customer expectations has positioned our Family of Services as one of the Nations leading Real Estate Services companies thus capitalizing on the immense opportunities the great state of Florida real estate markets present,” said Mesa.

We are pleased to share another notable highlight from the Sales Convention in San Diego; Prudential Florida Realty, Florida Real Estate Services is recognized as the #1 contributor to the Sunshine Kids in Florida for 9 consecutive years and as the #3 contributor in North America for 2010 with raising over $234,000! Since 2001, Prudential Florida Realty, Florida Real Estate Services has raised over $1,970,000 to the Sunshine Kids Foundation. The Sunshine Kids is a non-profit organization dedicated to children with cancer. Established in 1982, The Sunshine Kids is committed to providing exciting, positive group activities and emotional support for young cancer patients. “The level of commitment and quality of our people has placed us in a lead position for growth, strength, success and generosity! Thank you for your continued support! I am happy that our team can bring some Sunshine to the Kids! We are at our best when we serve others!” continued Mesa.

Prudential Florida Realty, Florida Real Estate Services is the #1 Prudential affiliate in Florida and has over 40 locations and more than 1,800 real estate associates throughout Florida. Since its inception in 1999, the company has quickly become the second largest residential real estate brokerage in Florida and is ranked the 26th largest residential real estate firm in the nation based on sales volume. It is also the 5th largest brokerage in the nation among the Prudential Network brokers across North America. The company offers residential and commercial services as well as seasonal rentals, property management, REO & Foreclosures, corporate relocations, referral services, mortgage, title, insurance and home inspection, and home warranty services. For more information, visit www.prudentialfloridarealty.com.

Prudential Real Estate and Relocation Services is Prudential’s integrated real estate brokerage franchise and relocation services business. Prudential Real Estate franchises are independently owned and operated. Companies are selected based upon outstanding performance records, high levels of customer service and shared business values with those of Prudential. Prudential Real Estate provides franchises with business strategies using Operation Reviews as well as numerous benefits, including access to the Online Seller AdvantageSM program designed to provide real-time information to sellers with the touch of a keystroke. Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America, with nearly 1,700 franchise offices and approximately 60,000 sales professionals in the franchise Network as of December 31, 2009.

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