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Prudential Continues Aggressive Growth Strategy

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New Downtown Sarasota Location Will Feature the Industry’s Most Innovative Online Technologies

RISMEDIA, March 24, 2011–The local Prudential Real Estate Companies, which includes sister realty agencies Prudential Palms Realty and Prudential Lakewood Ranch Realty, today announced the acquisition of Hunt/Realty Express on Main Street in downtown Sarasota.

“The agents at Realty Express will be a great addition to our company. With the outstanding resources and tech systems available through Prudential, the sales associates will be able to provide an even higher level of client service,” said Steve Bailey, executive vice president for Prudential Palms Realty.

This marks Prudential’s seventh acquisition since opening in Sarasota in 2002. It also is an indicator of the company’s aggressive, but prudent growth strategy in spite of a challenging real estate market. Through this most recent acquisition, Prudential will add a prime downtown location.

“We are forging ahead with a growth plan that positions us as one of the region’s leading real estate companies,” said Helen Sosso, president and CEO of Prudential Companies. “With the growth trend in Sarasota in the downtown marketplace, it’s essential to have a central location where the public can stop in and access the latest real estate information.”

Prudential’s new Main Street location will reflect the real estate industry’s shift toward online technologies as one of the most efficient ways to match homebuyers and sellers. Onsite agents will assist clients with online searches to simplify the home-buying process. The new state-of-the-art office is slated for a grand opening in mid-2011.

Prudential continues to grow by increasing its number of locations through acquisitions, expanding its number of agents through acquisitions and natural organic growth, rolling out new products for its international division and capitalizing on its affiliation with the Prudential brand. From about 75 agents in 2002, the firm has grown to approximately 175 agents today. Recently, Prudential was ranked #1 in Lakewood Ranch in every real estate sales category for 2010, according to Trendgraphix, one of the nation’s leading providers of MLS-based real estate reports.

About Prudential Palms Realty and Prudential Lakewood Ranch Realty
Prudential Palms Realty and Prudential Lakewood Ranch Realty are sister companies offering comprehensive services in residential and commercial real estate, rentals and property management, short sales, international sales and a Fine Homes International division, which specializes in luxury residences priced within the top 10 percent of the local marketplace. The agencies serve Sarasota and Manatee counties. Founded in 2002, Prudential is one of the fastest-growing real estate companies in the greater Sarasota area. The company was recently awarded the Gibraltar Circle Award, which is given annually to the top 50 companies in the Prudential Real Estate Network nationwide, based on gross commission income. For more information, visit www.prudentialpalmsrealty.com.

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