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Sotheby’s International Realty Brand Debuts iPad Listing Presentation Tool

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RISMEDIA, April 21, 2011—Sotheby’s International Realty Affiliates LLC, announced it is providing its network of more than 11,700 sales associates with a digital tool that enables them to quickly and easily deliver listing and marketing presentations via an iPad.

The new tool, created in Keynote, allows sales associates to create a dynamic presentation that combines listing-specific information with brand facts and deliver it on an iPad. In addition to the iPad version, they also have the option to create presentations for print and PowerPoint.

“The iPad is one of the fastest-growing consumer computing devices and, to be competitive in today’s environment, real estate professionals need to be on the cutting-edge of this new technology,” said Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “Our goal is to always be where the consumer is searching for real estate and to meet their needs in new and innovative ways. The iPad is a natural outlet for us to showcase our most valuable asset: the outstanding properties represented by the extraordinary firms in our network. Its interactive format also allows Sotheby’s International Realty sales associates to seamlessly move from the presentation to websites that demonstrate our media partnerships.”

For more information, visit www.sothebysrealty.com.

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