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Save Time and Simplify Feedback with Showing Suite

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By Nick Caruso

RISMedia, May 19, 2011—After one of her showing appointments three years ago, Jill Schuster, principal broker/REALTOR® of Town & Country Realty, Corvallis, OR, received a feedback form from another agent in her market that would later help facilitate her own future communication and listing transactions. “It was a convenience for me, as a showing agent, to give my feedback in an easier way,” she says, “especially when I’m busy or on the move.”

The feedback form she received is just one of the time-saving features found in Showing Suite’s™ real estate productivity software, a software suite designed to help real estate agents, teams and offices achieve their sales potential by alleviating and automating the time-consuming showing feedback process.

As part of this dynamic suite of software, the HomeFeedback® feature sends forms to showing agents, who then fill out the questionnaire, providing the listing agent and seller with useful information about the property based on the potential buyer’s showing appointment. Customizable questions such as “Did your buyers like the property?” “What do your buyers think of the price?” and “Do your buyers think new carpeting should be installed?” are answered with hopes of providing the sellers with intelligence from which they can make changes.

Sellers can view a written log of feedback that is always available for reference, saving Schuster countless hours of communication and conversation delivering these messages herself. “I used to give summaries verbally and by email, but it’s hard for sellers to recall what you said and when you said it.”

Schuster, who now uses Showing Suite as a listing agent, says her clients get more immediate and consistent feedback from the questionnaires which they often refer back to and utilize. “I find that if my sellers see some consistency in the feedback they’re getting, they’ll eventually make the change,” continues Schuster. “It’s very helpful to see the statistics, as well as to go back to specific comments people made.”

After a showing, Schuster’s listing’s feedback forms are automatically sent out. “I don’t have to worry about whether they get the form or not. It automatically happens, which is helpful if you’re busy or have a day off.”

In addition, the Showing Suite software allows new leads to schedule showings through the agent’s website. With its HomeFollowup® feature, incoming leads are saved in an agent’s address book and can be included in future marketing efforts such as email campaigns, newsletters, e-cards and more, providing agents with a unique and simple way to keep track of hot leads. The Showing Calendar® feature makes managing these showings simple. If a prospect or REALTOR® makes an appointment, the listing agent or seller has the ability to approve or deny requests in addition to blocking out unavailable dates and times.

With the implementation of Showing Suite’s software, the entire process is facilitated, leading to a smoother transaction—one with better communication and results. “The sellers really like the program,” says Schuster, who claims that the feedback garnered helps her clients make difficult decisions regarding pricing changes or improvements, when necessary.

“If you’re getting to the point with your listings where you’re busy and have a lot going on, Showing Suite makes it easier to manage the contacts you have with various agents and with your sellers,” she continues. “It helps sellers feel like you’re on top of things. Whether it’s late at night, early in the morning or in the middle of the day—that is helpful when you’re busy.”

For more information, visit www.showingsuite.com.

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