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Building a Level of Trust through Education

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By Paige Tepping

RISMedia, June 7, 2011—Having received his real estate license shortly after he turned 18 and entering the real estate industry right out of college, Chad Rogers, a real estate agent in Beverly Hills, Calif. is dedicated to educating buyers and sellers on the realities of today’s market. “Now more than ever, people want to trust that their REALTOR® is an expert in the industry,” says Rogers. “Partnering with REALTOR.com® has been a great experience as we are both teachers, and that is what today’s clients are seeking.” Not only has REALTOR.com® provided the venue for Rogers to stand out as an expert within the industry, it has also enabled him to become a go-to source for today’s buyers and sellers.

“Partnering with REALTOR.com® has given me the ability to prove my expertise to the millions of people who visit the site,” says Rogers. By marketing himself as a real estate expert on one of the industry’s top sites, Rogers has been able to further grow his business on a very large scale as well. “Not only does REALTOR.com® get me in front of prospective buyers and sellers who are concerned about making smart decisions when buying or selling a home, it is also a place where I can offer my advice as a real estate expert to ensure that today’s clients are well informed in regard to where the market currently stands.”

In addition to being a place where buyers can search for property, REALTOR.com® is also used by real estate professionals as a forum where they can share their expertise in order to educate buyers, sellers and agents. Taking this one step further, the forum provides a great place for buyers, sellers and agents to come together and connect with one another. “The team at REALTOR.com® has taken the time to create a site that has come to be known as a reliable and credible source of information,” adds Rogers. “They have also made the site completely user-friendly so that anyone can access and navigate through it seamlessly.”

Whether accessing the site from your home, office or even on-the-go, visitors have access to all the same great information and features. “The REALTOR.com® mobile app makes searching for homes more convenient and user-friendly than ever before,” says Rogers. One of the most beneficial features of the mobile app is the area highlighter tool which gives Rogers the ability to search a specific location and quickly see which homes in the area are for sale. “This one feature has given me a significant edge over my competition because I can give my clients the information they want instantly and with little effort.”

Having a mobile strategy is crucial if you are looking to stay competitive in today’s market. “Almost everyone has a smartphone or tablet from which they can access information while on-the-go,” concludes Rogers. “Being able to recommend different real estate-based applications within these mobile platforms is a great way to make life easier for my clients.”

For more information, please visit www.REALTOR.com.

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