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Tune Out the Noise – Make It Happen

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By Jose Perez

RISMEDIA, June 23, 2011— You would think the world was going to end. I know things are tough but the headlines are making me crazy:

USA in decline… Foreclosures… Bankruptcies… Short Sales… Government Deficit… Unemployment… Wars… Debt Ceiling… Partisan Bickering… Gas Prices…

No wonder we can’t get anything done. Everyone is worrying about everything and the media is having a feeding frenzy. Meanwhile, we have an industry in the midst of “seismic” change and too many brokerages are letting the noise keep them from doing what they need to do. We must reinvent ourselves and get out of the cycle of fear driven by the makeup of our industry and the crazy things going on all around us.

If you are like me, you, too, wake up in the middle of the night with plenty of “mind traffic:”

“What do I need to do to successfully navigate these dangerous waters?”

“How can I become indispensable to my clients and help them be successful in this environment?”

“How do I keep my team motivated, focused and positive?”

I wake up every morning ready to take on the world because I believe in what my team and I are doing and the impact we are having on our company and our industry. Plus, like it or not, we have no choice. We either make it happen or we fail…that’s what we signed up for when we started PCMS four years ago. It’s the same situation every business owner finds him or herself in: win or go home!

He/she who innovates and leads will win.

I believe the things we do are innovative and classify our company as an industry leader. As a result of this leadership and focus, we have grown every year we have been in business and are already double digits ahead of last year. I don’t say that to brag, but as a confirmation that if you do what you believe in and stay focused, regardless of what is going on around you, you will be successful. It has been proven over and over again since the beginning of time. Why should it be any different today?

Every day, I see people putting off decisions and making a multitude of excuses that keep them from being in a position of innovation and leadership. Even worse, it is costing them money in terms of lost opportunities. In this environment, you simply can’t afford to leave money on the table because you are afraid to change or afraid to take a chance.

Leaders take chances.

The greatest fortunes in history have been made in times of dramatic change. PCMS is in the process of leveraging change in our industry to help our clients and, as a result, our company. Are you doing the same for your agents, your clients and your company?

Jose Perez is the founder and chief visionary of PCMS Consulting. PCMS provides innovative solutions leading brokerages require to enhance their market position and profitability. For more information, please visit www.pcmsconsulting.com or email jperez@pcmsconsulting.com.

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