By Seth Kaplan
Mobile Technology is changing the way the world operates, largely by providing Smartphone users the opportunity to visit a website directly from their fingertips. It is no secret that while consumers are getting much more demanding of the offerings websites provide on their mobile devices, REALTORS® have been responsive, and answered the need. The services that are currently available to real estate firms for their marketing can include text message lead generation, QR codes, apps and most importantly mobile websites to send listings to consumers’ mobile devices. Being easily accessible from an iPhone, Blackberry, Andriod or other Smartphone is key in this fast paced industry.
For that reason, forward thinking brokerages have placed mobile technology in the forefront of their marketing techniques. This has proven to not only enhance the experience of the buyer and seller but also allows the agent the benefits of being the most relevant, and technologically advanced in their market place.
This has also resulted in agent productivity and loyalty from the forward-thinking broker’s prospective, “Providing our agents the opportunity to offer it ahead of the competition—considering we are a strong locally owned company vs. the major national companies—our agents were able to leverage this mobile technology, property text numbers and QR codes ahead of the market. It definitely has helped set us apart in the markets that we serve in Los Angeles.” says Michael Williamson, executive vice president of The John Aaroe Group.
He went on to reference the offerings of Mobile Real Estate ID as being an integral part of his recruiting techniques. He cites these services as being largely responsible for higher retention, while expanding to add two new offices since the inception of the mobile platform by the popular provider. These mobile tools are empowering REALTORS® to work in real time and offer the most relevant results to their clients and potential clients.
Any agent can decide to start using mobile marketing services for themselves. However, it is the broker that offers these services to recruit that will benefit additionally by retaining and expanding their business as they keep up with the most relevant technologies.
“If I had to describe the power of this tool, it would be the triple-edge sword,” says John Lim, CEO of Mobile Card Cast. “The technology helps brokers recruit, retain and expand; allows agents to bolster their listing presentations and win more listings; and when they get the listings provides the agent with real-time buyer leads to sell more.”
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