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This Week’s Video Tip: It’s Not about Technology

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By Stephen Schweikart

The emphasis on video production quality has never been greater. High def and even 3D now bring incredible quality and detail into our viewing experience. But if you think picture quality trumps all, you have a very short memory.

The Blair Witch Project set new standards for low tech and picture quality, yet it became incredibly successful. The reason is simple, and was confirmed in a recent study by a major university. If what you’re showing is interesting enough, people will overlook the fact it wasn’t shot on a hundred thousand dollar camera. In fact, they’ll barely notice.

After all, if picture quality was king, a lot of those “funniest home video programs” on TV would never see the light of day.

The lesson is clear: don’t get caught up in all the technology and rush out and buy the latest and greatest. Begin with what you have, and focus on creating video content people really want to watch. Remember—a video with poor content shot in HD is like putting a dress on a pig. It’s still a poor video.

Stephen Schweickart is the co-founder of VScreen. For more information on this topic, visit VScreen’s site at http://www.vscreen.com/

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