By Paige Tepping
As homes continue to sit on the market for longer periods of time, providing sellers with immediate and consistent showing feedback is one way real estate professionals can help their clients understand why their home isn’t selling, and give them a clear sense as to what needs to be improved. Broker Carolyn West has seen firsthand just how important showing feedback is to today’s sellers. Not only has she seen a lot of success when it comes to sellers listening to the feedback they receive from Showing Suite™—an all-in-one real estate productivity software suite—but it also gives her an edge over her competition.
“Being able to provide sellers with consistent feedback is crucial,” says West “as it motivates them to correct the issue—whether it be siding that’s falling off or an unrealistic price—in order to get the home sold.” West has even found that her clients are more apt to listen to the feedback generated through Showing Suite™ since it comes from a number of different agents, not just her.
Showing Suite™ also gets rid of the need for agents to give showing feedback directly to the homeowner, allowing for an honest response. “No agent wants to give negative feedback directly to the seller, but with Showing Suite™, they are answering to the agent rather than the seller,” says West. “I always take the time to explain to my clients that we are looking for negative feedback as this will give us the most information regarding why the home isn’t selling.” In addition to the written showing feedback that the software generates, homeowners are also provided with statistics that relate to how many agents believe the price is too high or the kitchen needs updating, etc. “Providing information multiple ways is helpful since some sellers don’t fully grasp what the information means until they see numbers,” adds West.
Automating the process even further, West takes advantage of the software’s Showing Sync® feature, which syncs showings from Supra or SentriLock lockboxes directly into her HomeFeedback® account. “Not only does this alert me every time an agent shows a property, it also keeps track of the number of times the property is shown and gives my sellers peace of mind—especially if the home is vacant—knowing that the home is being shown.” Taking this one step further, West can even call an agent when they are in the home showing it to a potential buyer and explain things they might not know based on the information in the MLS.
“Showing Suite™ is a great program and it’s cost effective, which is important in today’s market,” says West. Not only is it easy to use, but West’s clients love it too since they get to see the showing feedback immediately. “If you take the time to get to understand the software, implement it and actually use it, it’s a great addition to any real estate professional’s day-to-day business.”
For more information, please visit www.showingsuite.com/article.
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