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This Week’s Video Tip: Mobile Phone Video

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By Stephen Schweickart

Surveys show that mobile video is growing at an unprecedented rate, thanks to the latest generation of smartphones. The latest figures are attention-getting to say the least. ReelSeo says that Photobucket reports its mobile video uploads have jumped 300% over figures of a year ago. That means more people are getting used to using their phones to double as video cameras, and to readily share what they shoot.

It’s all part of a continuing trend moving video to the forefront of online content, including marketing. Over half of all Internet content is video-related, and the growing popularity and sophistication of video cell phones adds fuel to the fire. In fact, 45% of Photobucket users—or over 40 million people—upload mobile video at least once a week.

The implications for marketing are clear. People prefer video 6 to 1 over printed text, and the latest figures from Photobucket show a landslide that’s likely to continue. Video captured and viewed on mobile devices is becoming the new industry norm. Make sure your marketing message speaks the language that people both understand and prefer.

Stephen Schweickart is the co-founder of VScreen. For more information on this topic, visit VScreen’s site at http://www.vscreen.com/.

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