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Weekly Video Tip: Research New Products before Purchase

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By Stephen Schweickart

Video technology and computer technology have a lot in common, including the fact that something new hits the market every month. Being the first kid on the block with a new gadget can be an exciting thing, but sometimes there’s a price to pay.

Even though most new products are thoroughly tested before they hit the market, it’s not uncommon for a few glitches to surface once the public lays hands on them. Software updates are sometimes needed to correct unforeseen problems, or a design flaw no one caught rears its ugly head.

Making the right choice when buying video equipment all boils down to being informed. And when it comes to information, unbiased product reviews lead the way. Take advantage of the experience of others who have invested their dollars, and can share the pros and cons of a real life test drive. Look for reviews that reflect using the product the way you intend to. For example, will the emphasis be on indoor or outdoor shooting; is an external mic important?; what about battery life; interchangeable lenses; and low light performance? Aspect ratio, frames per second and hi-def specs can also be critical.

Stephen Schweickart is the co-founder of VScreen. For more information on this topic, visit VScreen’s site at http://www.vscreen.com/

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