Expand Your Education with These Courses from
Territory Management: Skills for Sales Success: Part Eight.
Expand your education through NAR's REALTOR® University: A Consumer Advocate Approach to Mortgages: Course 2.
Accredited Buyer's Representative.
At Home with Diversity.
Bundle 2: CIPS Elective Courses (US Version).

Weekly Video Tip: Hosting Your Own Videos

Have a comment on this article? Share on Facebook!

We’ve all seen those commercials where business owner Bob bores his viewers silly while droning on and on in a mindless monotone about his products or services. But we’ve also seen other videos where business owners have proven to be engaging, interesting, and even entertaining on camera.

Here are a few lessons we can all learn:

1) If you’re considering hosting your own videos, forget about trying to become a star. It’s not about you. Instead, focus on connecting with—and engaging—your viewers at the personal level, building trust and confidence over time. Keep in mind you’re sharing with them one on one, as you would a close friend.

2) Focus on content that matters to them and matches their interests. Be relevant, practical, and accurate. Keep them coming back for more by updating your content often.

3) Keep it short and simple. Anything over a couple of minutes is probably too long. If you need more time, make a multi-part series.

4) Quality counts, and practice makes perfect. Stumbling around hurts credibility. Instead of reading a script, use cue cards with bullet points. Have friends candidly critique your presentation and content.

5 ) Have a call to action; Have them sign up for a free give-away, take advantage of a special promotion, or share the video with friends.

Hosting a video is not for everyone, but if you think you’ve got what is takes, we hope these tips will be helpful.

Stephen Schweickart is the co-founder of VScreen.

For more information on this topic, visit VScreen online.

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Copyright© 2014 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com

Our Latest News >>