We’ve all seen those commercials where business owner Bob bores his viewers silly while droning on and on in a mindless monotone about his products or services. But we’ve also seen other videos where business owners have proven to be engaging, interesting, and even entertaining on camera.
Here are a few lessons we can all learn:
1) If you’re considering hosting your own videos, forget about trying to become a star. It’s not about you. Instead, focus on connecting with—and engaging—your viewers at the personal level, building trust and confidence over time. Keep in mind you’re sharing with them one on one, as you would a close friend.
2) Focus on content that matters to them and matches their interests. Be relevant, practical, and accurate. Keep them coming back for more by updating your content often.
3) Keep it short and simple. Anything over a couple of minutes is probably too long. If you need more time, make a multi-part series.
4) Quality counts, and practice makes perfect. Stumbling around hurts credibility. Instead of reading a script, use cue cards with bullet points. Have friends candidly critique your presentation and content.
5 ) Have a call to action; Have them sign up for a free give-away, take advantage of a special promotion, or share the video with friends.
Hosting a video is not for everyone, but if you think you’ve got what is takes, we hope these tips will be helpful.
Stephen Schweickart is the co-founder of VScreen.
For more information on this topic, visit VScreen online.
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