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7 Marketing Strategies to Maximize the Holidays

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by Maya Bailey

Are you wondering how to survive this holiday season? Do you get caught up in the fast pace to the point of stress and exhaustion?

What if, this year, you could create exactly what you want? How about transforming stress into joy? How about making more money, instead of digging yourself into a hole?

This article offers seven tips to help you thrive this holiday season, financially, emotionally, and energetically.

1. Reclaim your right to have your own unique version of the holidays.

What is the essence of this season for you? For me, it’s about the joy of giving. Guess what is the essence of successful marketing? You’re right; it’s also about giving your service with joy. The more you love what you’re doing and the more generous you are, the more clients, thus income, will be drawn to you. Each time you market yourself, remember: you have a unique gift to give—you! Remember to share this gift with enthusiasm, all year long.

2. Serve your clients special needs.

If you are a real estate agent, this is the time to be around for floor calls when everyone else is out shopping. One of my clients today told me that she was the only one in the office when two promising floor calls came in.

Keep your current and former clients in mind. Show them how much you value them with cards andgifts and deliver them in person perhaps. They will not only be grateful, but also remember to refer you in the coming year.

Think of what other special needs your clients might have. Go the extra mile and give them added value to your service. If you’re a coach, for example, you might consider a bonus session to help them plan for the New Year.

3. Increase your self care and self maintenance.

Do you want to be healthy this whole holiday season? Are you ready to commit to it? If so, be aware that you need to take time for yourself so that your physical, emotional, mental and spiritual needs are met. Are you taking down time? Are you surrounding yourself with positive people? Are you aware to keep your self talk supportive and encouraging?

4. Do things that give you joy.

Martha Beck writes in her book, “Finding Your Own North Star,” that there are two rules about joy. The first rule is “Do things that give you joy.” The second rule is “No, really, do things that give you joy.” What makes you joyful?

5. Start learning to switch your focus.

Like attracts like and you get what you focus on. So when you’re thinking of the New Year, are you focusing on what you don’t want, or focusing on what you do want? If you focus on your fear of not having enough clients or money, then what you’re likely to get back is not enough clients or not enough money.

Instead, train your mind to ask the question, “So, what do I want? Focus on your wants to the point where you can feel yourself having those wants satisfied and you’ll be amazed at what can happen.

6. Turn your resolutions into intentions.

Did you know that 99% of people forget their resolutions by the end of January? Instead of being one of the casualties this year, focus on your intentions, rather than resolutions.

To quote Wayne Dyer from his book “The Power of Intention,” an intention is not so much of a strong purpose or aim, but rather, “a field of energy that flows invisibly beyond the reach of our normal, everyday habitual patterns… We have the means to attract this energy to us and experience life in an exciting new way.” I invite you to try on this new perspective as you plan your new year.

7. Take time off; rejuvenate and enjoy

If you design your own unique version of the holidays, remember to schedule in time to do nothing. For most of us, that is a concept way outside our realms of thinking. Let’s face it; we have been programmed to be human “doings” rather than human “beings.” This holiday season, do yourself a favor and commit to spending some time just “being.” Try it, you might like feeling like a human “being” instead of a human “doing.”

Dr. Maya Bailey, Multiple 6 Figure Income Business Coach for Real Estate Professionals, integrates her 20 years of experience as a psychologist with 15 years of expertise in marketing.

For more information, visit www.90daystomoreclients.com.

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