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RISMEDIA, February 16, 2011—Century 21 Real Estate LLC, the franchisor of one of the world’s largest residential real estate sales organizations, announced the launch of @C21 – Home Matters, the official blog of Century 21. @C21 – Home Matters is a unique digital destination for home buying and selling tips that are informative and inspiring. Those tips will be offered along with compelling narratives on the latest trends, industry news and key points to consider for anything related to homeownership.

“In today’s rapidly changing marketplace, we wanted to provide consumers with a content-rich source for community conversation around the homeownership, home buying and selling experience,” said Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. “As the franchisor of the world’s largest residential sales team, that’s our forte.”

The new blog offers an attractive and engaging blend of first-hand real estate advice from industry professionals. It includes ongoing conversations about seasonal trends, market news and practical tips for home buyers and sellers.

Thorne added, “As a brand renowned for innovation, creating a best-in-class blog was the next logical next step in the evolution of our social media marketing strategy. Today, I am proud to introduce @C21 – Home Matters as the centerpiece of our social media platform.”

For more information, visit www.century21.com.

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