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RISMEDIA, February 22, 2011—Z57 Inc., a leading provider of real estate online marketing services, announced data-rich improvements to their REALTOR® Internet Data Exchange (IDX) website product. Partner Onboard Informatics’ recent enhancements to their IDX platform allowed Z57 to build more functionality into their IDX 3.0 website product. The technology provides an enhanced REALTOR® experience with more options for agent customization, sold home comparisons and lead acquisition/conversion. The upgraded product also incorporates popular consumer user interfaces (UI) like advanced search criteria and social media sharing of favorite properties.

The IDX 3.0 website solution provides MLS-approved Z57 real estate agents with improved map-based property searches; choice of large map or list view of properties; additional search criteria including school districts, neighborhoods, commute times, proximity to community features like parks along with faster access to InstaCompare or sold home information. Z57 also addressed a REALTORS®’ need to provide Facebook and Twitter social media sharing of visitor’s property favorites.

Lead acquisition strategies were also enhanced with a streamlined process for subscribing to preferred listings alerts. The new website combines a lead’s profile with both their IDX and InstaCompare search results. In addition, IDX users can subscribe to automatic drip marketing campaigns.

“As consumers insist upon greater search capabilities, and REALTORS® demand increased functionality, we are pleased to announce our IDX 3.0 version,” said Ryan Whitlock, Z57 COO. “Through our continued partnership with Onboard, we are able to bring this enhanced version of our leading product to the marketplace at a time when the wheels of the industry are gaining momentum.”

“Our technological partnership with Z57 supports their dedication to providing their REALTOR® clients with powerful IDX solutions. Z57 is able to deliver timely, accurate and useful consumer listing content, setting their agent website clients apart,” stated Marc Siden, Onboard Informatics CEO.

For more information, visit www.z57.com and www.onboardinformatics.com.

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