X
                        RISMedia's ACE
Search
Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Filter by Custom Post Type
{ "homeurl": "http://rismedia.com/", "resultstype": "vertical", "resultsposition": "hover", "itemscount": 4, "imagewidth": 70, "imageheight": 70, "resultitemheight": "auto", "showauthor": 0, "showdate": 0, "showdescription": 1, "charcount": 3, "noresultstext": "No results!", "didyoumeantext": "Did you mean:", "defaultImage": "http://rismedia.com/wp-content/plugins/ajax-search-pro/img/default.jpg", "highlight": 0, "highlightwholewords": 1, "openToBlank": 0, "scrollToResults": 0, "resultareaclickable": 1, "autocomplete": { "enabled": 1, "googleOnly": 1, "lang": "en", "mobile": 1 }, "triggerontype": 1, "triggeronclick": 1, "triggeronreturn": 1, "triggerOnFacetChange": 1, "trigger": { "delay": 300, "autocomplete_delay": 310 }, "overridewpdefault": 0, "override_method": "post", "redirectonclick": 0, "redirectClickTo": "results_page", "redirect_on_enter": 0, "redirectEnterTo": "results_page", "redirect_url": "?s={phrase}", "settingsimagepos": "left", "settingsVisible": 0, "hresulthidedesc": "0", "prescontainerheight": "400px", "pshowsubtitle": "0", "pshowdesc": "1", "closeOnDocClick": 1, "iifNoImage": "description", "iiRows": 2, "iiGutter": 5, "iitemsWidth": 200, "iitemsHeight": 200, "iishowOverlay": 1, "iiblurOverlay": 1, "iihideContent": 1, "loaderLocation": "auto", "analytics": 0, "analyticsString": "", "show_more": { "url": "?s={phrase}", "action": "ajax" }, "mobile": { "trigger_on_type": 1, "trigger_on_click": 1, "hide_keyboard": 0 }, "compact": { "enabled": 1, "width": "200px", "closeOnMagnifier": 1, "closeOnDocument": 0, "position": "fixed", "overlay": 0 }, "animations": { "pc": { "settings": { "anim" : "fadedrop", "dur" : 300 }, "results" : { "anim" : "fadedrop", "dur" : 300 }, "items" : "fadeInDown" }, "mob": { "settings": { "anim" : "fadedrop", "dur" : 300 }, "results" : { "anim" : "fadedrop", "dur" : 300 }, "items" : "voidanim" } }, "autop": { "state": "disabled", "phrase": "", "count": 10 } }
Select Page

RISMEDIA, March 26, 2011—Ain’t no stopping them now—QR codes are on the move! The buzz about these mythical images has grown to the point that they are on everyone’s mind, especially as this year’s marketing plans begin to go into action. Inevitably, they have fallen under the mobile category, as it’s your mobile device that is used to scan them, and as we all know, mobile is a big part of everyone’s marketing plan this year. So with all the various questions about how and where to implement them in your marketing plan —or if you should use them at all—I thought it may be helpful to offer five good reasons to use QR codes.

1. They are free. Adding a QR code to your marketing shouldn’t cost you anything because they should be free. You can generate a QR code easily online: go to www.mobilerealestateid.com to generate text, e-mail, phone number or open a URL. Once the QR code image has been generated, you can save it to your computer and use that image in your marketing. Just make sure your marketing includes a good call to action, letting the consumer know how they will benefit from scanning the code. If the benefit is a website, make sure the site is mobile enabled because you know they are scanning from their mobile device.

2. QR codes jump off the page. Traditional advertisements have become extremely flat in comparison to all of today’s modern advertisements. We have access to so much rich content through our computers, tablets and phones that a paper ad just doesn’t pack the same reactive punch it once did. However, print in all its various forms—magazines, mail or a real estate “for sale” signs—can go from being flat to being in the palm of your hand if a QR code is included.

3. They drive traffic. Your website is more important than ever because people have 24/7 access to the Internet no matter where they are, thanks to their mobile device. You should be promoting your website in all your marketing and advertising done offline —such as print or display ads —provides a good opportunity for a QR code. Typing a URL into a mobile browser isn’t anyone’s favorite thing to do, but a QR code scan could take a consumer right to your site without any typing necessary. Again, just make certain that the site that you choose as the destination of the QR code is formatted especially for mobile.

4. Because what’s “WOW!” today will be “WOW?” tomorrow. Sell the sizzle, not the steak. QR codes are not just coming to the forefront in real estate, but in many industries throughout the country. Many sellers have heard of them or are hearing about them (in both good and bad ways) as they determine who to list their home with. By incorporating them into your marketing, you can establish credibility as being both cutting-edge and practical. If you do not take the time to understand them now and work them into your business, the “WOW, that’s cool!” you could generate from a client today will turn into the “WOW, you don’t use those?” tomorrow.

5. Enough is enough. The best and undoubtedly the most practical of all good reasons to use QR codes in your business this year is that if you don’t, you’ll have to keep talking about social media, and I think we can agree, enough is enough. QR codes are an up-and-coming marketing trend that closely coincides with the evolution of mobile technology and requires attention. That’s not to take anything away from social media; it’s not going anywhere. However, I think we’ve talked it into the ground. QR codes are new, exciting and make for interesting conversation.

Seth Kaplan is president of Mobile Real Estate ID. For more information please visit www.mobilerealestateid.com.


Buying/Selling Consumer Luxury National Spotlights
House chart , This is a computer generated and 3d rendered image.
August Brings Hottest Housing Market in a Decade, Says REALTOR.com

A record-breaking summer for the residential real estate market continued in...

Beverly Hills Street, California, USA
In LA, a Walkable Neighborhood Comes at a Price

(TNS)—Nobody walks in LA, as the saying goes. But many people...

Home For Sale Real Estate Sign in Front of Beautiful New House.
Existing-Home Sales Stumble in July

Slowed by frustratingly low inventory levels in many parts of the...

Agent Broker Coaching Lead Gen Teams
Handshake of a two businesswomen after closed deal
Recruiting and Retaining in Today’s World

“Times are changing” is a phrase that’s been uttered by countless...

education_tip_concept_NAR_Series.jpg
Education Insider: RPR’s Learning Site Is Blowing Our Mind

A couple weeks ago, Realtors® Property Resource (RPR) announced its brand...

A businessman on a track ready to run
Going the Extra Mile for Buyers and Sellers Alike

With a longstanding reputation in the Beaumont, Texas, marketplace, Andy Hemmings—executive...

Agent Best Practices Branding Broker Niche
Digital composite of businesswoman touching interface with profile pictures
Four Tips to Fuel Your Online Presence

Social media is a prime way to both connect with potential...

Hispanic family with laptop at home smiling
Back-to-School Marketing Ideas

As families gear up to send the kids back to school,...

Word Cloud with Lead Generation related tags
Ask the Expert: How Much Should You Spend on Lead Generation?

Today’s “Ask the Expert” column features Arthur Darmanin, Chief Executive Officer...

Agent Apps/Gadgets Best Practices Broker Innovation
financial stock price
5 Ways Big Data Is Changing Real Estate

Every facet of the business world has been radically changed by...

Computer keyboard with loupe concept
Maximizing Exposure with Unique, Interactive Domains

When it comes to finding your target audience, proper listing exposure...

Silhouette of business people moving and joining pieces of jigsaw puzzle on a business and stock market  blue background, with charts, diagrams, world maps and data arranged on grid and tables. World maps showing continents and countries with economy data and growth diagrams. Light glowing from the center. Copy space on bottom.
PNC Offers Online Business Insights, Webinars and Tools for Agents

Looking for the latest real estate industry information, education and networking...

Business Insights Content Generation Marketing Trends
Nizhnevartovsk, Russia - June 12, 2013: Man hand holding iPhone 5 with Instagram App. iPhone is product Apple Inc. Instagram is an online photo-sharing and social networking service.
Visual Storytelling: Tips for Mastering the Art of Instagram

Creating and implementing a consistent social media strategy is vital for...

"Paris, France - May 27, 2012: Instagram logo on Apple iPhone display"
Instagram Is Open for Business—Find Out What This Means for Real Estate

Last week, Instagram released some major updates that could create a...

instagram_update_2
Story Time: Move Over Snapchat, Instagram Wants In

Are you using Snapchat in your real estate business? Well, you should...

Buying/Selling For Your Clients Home Improvement How-To Lifestyle
Cheerful teenager girl with earphones doing homework on sofa at home
Pros and Cons: Buying a Property for a College Student

There’s no way around it, supporting a college student can be...

A beautifully staged modern living room within a Victoria, BC condo.
5 Dirt Cheap Home-Staging Ideas

(TNS)—We all want to make our houses look like they are...

happy family jumping together on the beach
5 Reasons to Make Family Travel a Priority

(TNS)—Whether you take advantage of last-minute travel deals or organize a...

manhattan
RISMedia’s CEO Exchange

RISMedia’s 2016 Real Estate CEO Exchange September 13 & 14, 2016...

Capital Building, Washington
RISMedia’s Power Broker Forum at the NAR REALTORS® Legislative Meetings & Trade Expo

RISMedia’s Power Broker Forum at the REALTORS® Legislative Meetings & Trade Expo...

PB-annual
RISMedia’s Power Broker Forum, Reception & Dinner – Annual

RISMedia Power Broker Events 2016 Orlando, Fla. Friday, November 4, 2016...