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RISMEDIA, April 13, 2011—Prudential Florida Realty moved up in the national rankings among all real estate companies to # 22 in Number of Transactions for 2010, according to RISMedia’s 2011 Power Broker Report.

More than 1,000 of the top real estate firms nationwide weighed in on their success in 2010 reporting a total of $564,996,585,483 in volume and 2,218,184 transaction sides. Prudential Florida Realty continues to be a leader in the real estate industry ranking 22nd in transactions nationwide up from #29 in 2009. Prudential Florida Realty also ranks as the number-one Prudential Affiliate in Florida and fifth in 2010, up from sixth in 2009 among the Prudential Real Estate Network throughout North America, the company stated.

“2010 was an opportunistic year as Florida continues to be a very affordable state to achieve the American Dream of Homeownership,” said Rei L. Mesa, President & C.E.O., Prudential Florida Realty, Florida Real estate Services. “I am very proud of the accomplishments of our family of services and the hard work, commitment, and support from our sales professionals, support, leadership team and business partners. To succeed in today’s market, we must continue to focus on what’s important to the consumers and our sales professionals such as offering much needed solutions to the challenges they face today which are much different than they were even two years ago.”

He continued: “Housing is a key driver of our economy and we have been effectively communicating to our consumers the many benefits that homeownership offers to families, communities, and businesses alike. Homeownership has a significant, positive impact on net worth, educational achievement, civic participation and overall quality of life. Owning a home is one of the best ways to build long-term wealth. In the past 12 years, a typical homeowner’s net worth has been 31-46 times that of renting. In addition, historically homeowners enjoy stable housing costs. In fact, studies show that fixed rate mortgage payments typically stay the same, while rent has increased at an average rate of approximately 3% per year in the last 10 years. As we focus on 2011, we will continue to position Prudential Florida Realty, Real Estate Services as Florida’s leading real estate company by delivering on the American dream of Homeownership.”

The company’s family of services includes Prudential Florida Realty, Florida Home Finance Group, an affiliate of Wells Fargo Home Mortgage, and Florida Title & Guarantee. For more information, visit www.prudentialfloridarealty.com.

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