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RISMEDIA, April 21, 2011—The REO business is a tough business to break into: Demand, competition and access prove to be big hurdles for newcomers. Three Latina leaders share their insights on the business on the May 3 show of The Voice of Hispanic Real Estate and offer tips to other women trying to build distressed real estate business in the highly competitive foreclosure market.

Guests include: Frances Martinez Myers, president of ETCREO Management; Century 21 Broker Marty Rodriguez and Sandra Cervantes, VP of REO for Century 21 Irvine. The show airs live at 9 a.m. PST, 11 a.m. CST and Noon EST at http://ow.ly/4vBPt.

“The competitive environment is fierce. Securing assets, juggling financial realities and developing a reputation for being a go-getter is what it takes to get these listings,” said Carmen Mercado, Chairman of NAHREP. “These ladies are accomplished in this business and they’ll share their secrets to success.”

The Voice of Hispanic Real Estate is an Internet talk radio program produced by the National Association of Hispanic Real Estate Professionals, a non-profit trade association with more than 18,000 members in 48 states and 50 affiliate chapters.

For more information, visit www.nahrep.org.

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