RISMEDIA, April 25, 2011—Sotheby’s International Realty Affiliates LLC, announced the signing of an exclusive master franchise agreement with Alejandro Perazzo Inmobiliaria to develop the Sotheby’s International Realty brand throughout Uruguay under the name Uruguay Propiedades Sotheby’s International Realty.
Uruguay Propiedades Sotheby’s International Realty is owned by Alejandro Perazzo, who serves as managing director. Perazzo founded Perazzo Inmobiliaria, an established real estate company with offices in principal cities of the country: Punta del Este, Punta Ballera, La Barra and Jose Ignacio. Those offices will now operate as part of the Sotheby’s International Realty network, focusing exclusively on serving luxury clientele.
”Uruguay is a strategically important market for the Sotheby’s International Realty brand, and this new launch represents another key step forward in our growth across South America following a recent opening in Peru,” said Michael R. Good, chief executive officer, Sotheby’s International Realty Affiliates LLC. “Alejandro Perazzo is uniquely qualified to combine the best global business practices with local knowledge and experience and I am confident that under his leadership the company will bring quality service to Sotheby’s International Realty clients worldwide. We are truly proud that Uruguay Propiedades Sotheby’s International Realty is part of our network.”
According to Perazzo, the Sotheby’s International Realty brand’s global reach complements his firm’s local expertise. “We are well-known for our professionalism, working closely with the largest residential developers in the most expensive and exclusive locations in Uruguay,” he said. “We strive to provide the very best service to our clients. Over the years, we have acquired an excellent reputation and a credible track record as a leading specialist in our chosen field, and the Sotheby’s International Realty brand’s reputation as the world’s premium luxury property marketer is a perfect fit for this country.”
For more information, visit www.sothebysrealty.com.