X
                        RISMedia's ACE
Search
Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Filter by Custom Post Type
{ "homeurl": "http://rismedia.com/", "resultstype": "vertical", "resultsposition": "hover", "itemscount": 4, "imagewidth": 70, "imageheight": 70, "resultitemheight": "auto", "showauthor": 0, "showdate": 0, "showdescription": 1, "charcount": 3, "noresultstext": "No results!", "didyoumeantext": "Did you mean:", "defaultImage": "http://rismedia.com/wp-content/plugins/ajax-search-pro/img/default.jpg", "highlight": 0, "highlightwholewords": 1, "openToBlank": 0, "scrollToResults": 0, "resultareaclickable": 1, "autocomplete": { "enabled": 1, "googleOnly": 1, "lang": "en", "mobile": 1 }, "triggerontype": 1, "triggeronclick": 1, "triggeronreturn": 1, "triggerOnFacetChange": 1, "trigger": { "delay": 300, "autocomplete_delay": 310 }, "overridewpdefault": 0, "override_method": "post", "redirectonclick": 0, "redirectClickTo": "results_page", "redirect_on_enter": 0, "redirectEnterTo": "results_page", "redirect_url": "?s={phrase}", "settingsimagepos": "left", "settingsVisible": 0, "hresulthidedesc": "0", "prescontainerheight": "400px", "pshowsubtitle": "0", "pshowdesc": "1", "closeOnDocClick": 1, "iifNoImage": "description", "iiRows": 2, "iiGutter": 5, "iitemsWidth": 200, "iitemsHeight": 200, "iishowOverlay": 1, "iiblurOverlay": 1, "iihideContent": 1, "loaderLocation": "auto", "analytics": 0, "analyticsString": "", "show_more": { "url": "?s={phrase}", "action": "ajax" }, "mobile": { "trigger_on_type": 1, "trigger_on_click": 1, "hide_keyboard": 0 }, "compact": { "enabled": 1, "width": "200px", "closeOnMagnifier": 1, "closeOnDocument": 0, "position": "fixed", "overlay": 0 }, "animations": { "pc": { "settings": { "anim" : "fadedrop", "dur" : 300 }, "results" : { "anim" : "fadedrop", "dur" : 300 }, "items" : "fadeInDown" }, "mob": { "settings": { "anim" : "fadedrop", "dur" : 300 }, "results" : { "anim" : "fadedrop", "dur" : 300 }, "items" : "voidanim" } }, "autop": { "state": "disabled", "phrase": "", "count": 10 } }
Select Page

RISMEDIA, May 24, 2011—Knowing where to meet potential buyers and sellers online is only half the battle. Once you’ve identified the social networks that fit your global objectives, the next challenge is tapping into the business-building potential of these networks with effective communications.

Social networking can be an excellent tool for meeting new people and creating new opportunities far from your local market. That said, cross-cultural blunders are easy enough to commit in face-to-face settings. Shift those conversations to a social network—where proper online etiquette poses new challenges and you cannot read non-verbal communications—and it is even easier to run into trouble.

In the U.S., for example, it is considered quite normal to inquire about someone’s children, or where they reside, or other personal details. In our minds, this is just a common way to make conversation and demonstrate that we’re interested in another person.

But such personal questions can be quite off-putting to someone from another country. Una Coleman, an international strategy and marketing consultant from Ireland who blogs on this topic encourages cross-cultural marketers to “learn what are ‘safe’ questions to ask in another culture. Many cultures don’t get into really personal questions when they first meet.”

Anyone who has already taken the Certified International Property Specialist (CIPS) training understands that sticking to safe questions is just one important consideration in cross-cultural communications. But there are many other considerations too, especially applied to social media.

Err on the Side of Professionalism
Sites like Facebook tend to be very casual. But if you are using it or other social networks to conduct business—especially with global clients—it’s a good idea to assume a slightly more formal tone. “Be a reserved version of yourself,” suggests Coleman.

Something as simple as how you address someone could be important. Here in the U.S., for example, business is frequently conducted on a first-name basis. But in other cultures, referring to someone by their first name too soon can appear pushy. Do your homework and read other conversations.

For more on this topic, read the June issue of Global Perspectives, the newsletter from NAR Global.

Professional Social Networks
Connect with other like-minded professionals on these NAR social networking sites:
NAR International REALTOR® Members
Certified International Property Specialist (CIPS) Network
NAR’s Resort and Second Home Specialists

Cindy Fauth is the Global Marketing Manager, National Association of REALTORS®

For more information visit www.realtor.org.


Buying/Selling Consumer Luxury National Spotlights
Labor_Day_Contest_Graphic
Contest Alert: Which Would You Want in Your Backyard This Holiday Weekend?

Labor Day’s almost here! With the holiday approaching, tell us: Which...

Untidy cluttered wardrobe with colorful clothes and accessories falling out of a shelf.
Study Shows Americans Have Too Many Things and Not Enough Money

Everyday Americans are increasingly drowning in things they no longer need...

Different houses on stacks of golden coins, bunch of keys and calculator isolated on white background
Market Conditions Improve Chances of Rate Hike, Says Yellen

In a recent speech at Jackson Hole, Federal Reserve Chairwoman Janet...

Agent Broker Coaching Lead Gen Teams
A business man with an open hand ready to seal a deal. Young business startup meeting.
How Brokers Can Retain and Attract More Talent

Your ability to retain or attract talent gives you a competitive...

NAR_Broker_Tip_featured_image.jpg
NAR Broker Tip of the Month: Safety Resources for Brokers

For REALTOR® Safety Month this September, consider the following four resources...

Portrait of two smiling coworkers standing in an officehttp://195.154.178.81/DATA/i_collage/pu/shoots/795696.jpg
Committed to Success: The Value of Complete Agent Development

I’d like to tell you a story about two agents. Agent...

Agent Best Practices Branding Broker Niche
Brand Branding Copyright Trademark Marketing Concept
Enhancing Your Online Brand in 4 Simple Steps

Increasing online visibility through strengthening your brand is something that many...

Digital composite of businesswoman touching interface with profile pictures
Four Tips to Fuel Your Online Presence

Social media is a prime way to both connect with potential...

Hispanic family with laptop at home smiling
Back-to-School Marketing Ideas

As families gear up to send the kids back to school,...

Agent Apps/Gadgets Best Practices Broker Innovation
financial stock price
5 Ways Big Data Is Changing Real Estate

Every facet of the business world has been radically changed by...

Computer keyboard with loupe concept
Maximizing Exposure with Unique, Interactive Domains

When it comes to finding your target audience, proper listing exposure...

Silhouette of business people moving and joining pieces of jigsaw puzzle on a business and stock market  blue background, with charts, diagrams, world maps and data arranged on grid and tables. World maps showing continents and countries with economy data and growth diagrams. Light glowing from the center. Copy space on bottom.
PNC Offers Online Business Insights, Webinars and Tools for Agents

Looking for the latest real estate industry information, education and networking...

Business Insights Content Generation Marketing Trends
Pinterest_Group_Boards
The Best Pinterest Group Boards for Real Estate Agents

If you are a real estate agent who has a blog...

Nizhnevartovsk, Russia - June 12, 2013: Man hand holding iPhone 5 with Instagram App. iPhone is product Apple Inc. Instagram is an online photo-sharing and social networking service.
Visual Storytelling: Tips for Mastering the Art of Instagram

Creating and implementing a consistent social media strategy is vital for...

"Paris, France - May 27, 2012: Instagram logo on Apple iPhone display"
Instagram Is Open for Business—Find Out What This Means for Real Estate

Last week, Instagram released some major updates that could create a...

Buying/Selling For Your Clients Home Improvement How-To Lifestyle
Solar energy panels against sunset sky. Green energy.
You’re Ready for Solar Power, but Should You Lease or Buy?

In 2015, the United States reached 27.4 gigawatts (GW) of solar...

A carefree young girl annoying the passenger infront by pushing his seat.
How to Deal with Someone Invading Your Space on a Plane

(TNS)—Q: You’re seated on a plane next to a person who...

US Marine Female Soldier at Home with Real Estate Paperwork.
Home Loans for Veterans: Everything You Need to Know

(TNS)—If you or your spouse has served in the military or...

manhattan
RISMedia’s CEO Exchange

RISMedia’s 2016 Real Estate CEO Exchange September 13 & 14, 2016...

Capital Building, Washington
RISMedia’s Power Broker Forum at the NAR REALTORS® Legislative Meetings & Trade Expo

RISMedia’s Power Broker Forum at the REALTORS® Legislative Meetings & Trade Expo...

PB-annual
RISMedia’s Power Broker Forum, Reception & Dinner – Annual

RISMedia Power Broker Events 2016 Orlando, Fla. Friday, November 4, 2016...