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RISMEDIA, August 9, 2011—Recently, NetFlix gently nudged their customers toward the inevitable. You can still choose between getting your movies through the mail, or by streaming online. However, if you want both, it’s going to cost you more.

Netflix still gives viewers a choice, but unless you’re a diehard, you’ll soon join the revolution toward viewing online, whether it’s by computer, or through your TV. It simply makes sense.

We all know the change to Internet Video is in demand—whether it’s news, sitcoms, or your favorite movie, it is as predictable as rain. DVDs are fast becoming relics.

What does it all mean for video producers? First, quality content will become more critical than ever, because viewers will be watching much more intentionally. Their time is valuable. They will decide what programs to watch, and when to watch them. The entire experience will be totally interactive, and thus more competitive.

But that’s not all. With video technology going up, and prices coming down, virtually everyone has a crack at being on the menu—especially through search engines. Marketing is all about attracting eyeballs, and NetFlix’s latest move will migrate a large audience online one way or the other. And for those who market their business with video, it means not only a more level playing field, but a larger audience as well.

Stephen Schweickart is the co-founder of VScreen. For more information on this topic, visit VScreen’s site here.

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