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Mobile Goes Mainstream: MRE Announces Support of Google’s Go Mo Initiative

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In support of Google’s Go Mo initiative, Mobile Real Estate (MRE), a leading mobile solutions provider, has launched a free online tool that allows REALTORS® to test their website to ensure it is optimized for mobile. When Google launched its initiative there was an estimated 89% of fortune 100 companies who did not have websites that are optimized for the mobile phone. It is expected to be slightly higher than that in the real estate industry.

The goal of Mobile Real Estate’s new initiative is to ensure that every REALTOR® is mobilized in 2012. The first step in achieving that goal is to give REALTORS® a place to go to test their site. You can now go to www.testmysitenow.com to find out if your site is optimized for the mobile phone. At this site you will be able to see what your buyers see, and in addition to that you will receive a free custom report on your site and tips from Google on how to fix it.

Today’s mobile devices are rapidly becoming the go-to devices to access information. However, the abundance of information not being formatted correctly only frustrates consumers, turning a potential lead into a missed opportunity. Real estate websites, specifically are known to be all informational.

“I believe the initiative started by Google is extremely important to the two industries I love – mobile and real estate,” said John Lim, president and CEO of Mobile Real Estate. “It is crucial to the growth of the entire real estate industry to ensure every URL works on a mobile device. Buyers are accessing information more and more from their mobile device, each time they attempt this and have a bad experience it does not only reflect on the REALTOR® who owns that URL, but on the industry as a whole. “

In addition to the mobile testing service online, Mobile Real Estate has launched a Mobile Starter Kit to allow agents to have a mobile site built for them quickly and affordably. The Mobile Starter Kit includes a fully functional mobile website including property search, click-to-call, location-based search, social integration, REALTOR® contact information, redirection code for simple website integration, and the ability to fully brand the mobile website with a custom header logo and color scheme. In addition, the package includes mobile lead generation tools such as text messaging, One Code™, and a QR code management system.

To find out more about Mobile Real Estate visit www.mobilerealestateid.com.

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