Expand Your Education with These Courses from
Time Management: Skills for Sales Success: Part Two.
Negotiating Skills: Skills for Sales Success: Part Six.
Customer Relationship Building: Skills for Sales Success: Part Seven.
A Consumer Advocate Approach to Real Estate & Mortgages: Courses 1 & 2.
Bundle 2: CIPS Elective Courses (US Version).

Weekly Video Tip: Cross Cultural Video

Have a comment on this article? Share on Facebook!

By Stephen Schweickart

It’s never been more important for video producers to know their audience. According to ReelSEO, a recent report from GigaOM indicated that over half of all YouTube views were by non-English speaking viewers. In fact, the actual figure—according to a Google spokesperson—was 60 percent.

That means YouTube videos need cross cultural appeal. For producers, that involves an emphasis on visual story telling enhanced by the one language everyone understands—emotion. Fortunately, video has no equal when it comes to delivering emotional impact. Our basic emotions are a part of the human nature we all share, regardless of language or nationality. Effective communicators know how to tap those emotions to drive their message home.

Video is the primary tool for personal impact, followed by the script, which helps explain to the audience what is happening. The less you need to rely on the script, the more cross cultural your video will become. That means an emphasis on creative storyboarding based on universal themes, and getting the job done visually without having to rely heavily on the script. And yes, it can make the process harder, and more time consuming. But if you’re willing to pay the price, you’ll be expanding your impact to engage a worldwide audience. After all, you’ll be speaking their language.

Stephen Schweickart is the co-founder of VScreen. For more information on this topic, visit VScreen’s site at http://www.vscreen.com/

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Copyright© 2014 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com

Our Latest News >>