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Realogy Redesigns Lead Management System for Next Generation of REALTORS®

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Realogy Corporation, one of the leading providers of real estate and relocation services, recently announced the launch of a new suite of technical enhancements that have improved and streamlined its proprietary LeadRouterSM online lead management system.

Since its inception eight years ago, LeadRouter has distributed more than 13 million sales leads directly to brokers and sales associates affiliated with Realogy’s residential real estate franchise brands—Better Homes and Gardens® Real Estate, CENTURY 21R, Coldwell Banker®, ERAR, Sotheby’s International Realty®—including offices owned by its brokerage subsidiary, NRT LLC.

“When you consider that the majority of homebuyers and sellers ultimately will work with the first real estate agent who responds to them, you can understand how important LeadRouter is for our affiliated brokers and agents,” said Alex Perriello, president and CEO of the Realogy Franchise Group.

First launched in 2004 as the first web-based product of its kind and available only to Realogy-affiliated brokers and agents, LeadRouter captures leads from both homebuyers and sellers and forwards them instantly as both voice and text messages to agents’ mobile devices, enabling them to respond to consumers within minutes of receiving the request. The LeadRouter platform distributes leads from more than 20,000 offline and online sources, including Realogy’s brand websites and listing distribution partners as well as phone inquiries and walk-ins.

According to the company, the new, streamlined LeadRouter is designed for a new generation of real estate professionals, with enhanced mobile versions of the product, optimization for iPadR, vastly improved usability, faster lead routing and improved tracking and follow-up of long-term leads. In addition, Realogy brand franchisees’ now have a broader array of technical tools to track conversion rate and marketing return-on-investment based on lead source, marketing campaign and customer type, allowing them to continuously fine-tune their business decisions related to marketing expenditures in real time.

For more information, visit www.realogy.com.

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