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Monday Morning Mobile: Meeting Consumer Expectations

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By Seth Kaplan

Technology makes life simpler, faster, and more efficient. In a day with 24 hours, and potentially 16 or more of those spent awake, we have more opportunities to be engaged and online with co-workers, partners, vendors and clients we do business with. No one knows this more than the real estate industry, with potential homebuyers online viewing properties, calling, texting and emailing at all hours of the day and night.

For these reasons, we have great expectations of our technology and the way we work within our devices. Mobile devices would surely be among the most favored by most REALTORS®. The expectation of being available at anytime, anywhere is high and agents continue to meet these expectations by using their mobile devices and offerings from them. The same can be said for today’s homebuyers using these same mobile devices to communicate or conduct business and life in general on a daily basis.

When using these mobile devices, society has been programmed that the details will be delivered quickly and easily regardless of the importance of the information. The mobile web can be used to find a phone number, look up an address, or find a movie time. The same can be said of wanting to know the average home cost in a new neighborhood or town. Though a huge difference in the validity of data can be seen, the consumer sees no reason why this information wouldn’t be available online, from their mobile device. We have made these detail inquiries acceptable and a response possible for those interested in reviewing it on the Internet. Why should the mobile Internet be any different?

For this reason, an agent or company mobile website is extremely valuable, as most real estate professionals already know. For the simple fact that many real estate related websites are getting 30 percent of traffic from mobile devices, and that number is increasing by the month. A mobile website is now becoming an expected offering due to consumer use of technology today.

Consumers see that mobile websites offer ease of use and view on a web-enabled device, which should be viewable on all mobile devices. This might start from a simple Google search, referral from a friend or business card handed out a cocktail party—or anywhere their mobile device is in their hand. Technology today offers us what we want and need, with the understanding that when we use it our expectations of delivery will be met.

Are you offering a mobile website for 30 percent of your site’s traffic? To see what your website looks on a mobile device visit www.testmysitenow.com.

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