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Product Showcase: Showing Suite Creates Third-Party Affirmation

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By Zoe Eisenberg

Mark Ossinger is a self-professed organizational nut. “I have an administrational gift,” jokes the senior broker for RE/MAX Metro and Eastside Brokers, who has been in the real estate industry for 23 years. His love for keeping organized is part of the reason why he’s a huge fan of Showing Suite’s HomeFeedback® system, a REALTOR® feedback system that enables him to obtain feedback from real estate agents after they show his listings. By allowing him to streamline his feedback, Ossinger has been able to save valuable time—and the best part, according to the broker, is that the system organically backs up his opinion on current market conditions, providing invaluable third-party affirmation.

Ossinger has been using HomeFeedback® since the early days when it was homefeedback.com, and explains that he has watched it go through many changes, and believes that the system is currently in the best form ever.

“Because it’s automated, it eliminates the time I used to spend downloading showings, emailing agents, calling and chasing them around,” Ossinger explains. Plus, it eliminates the time and effort Ossinger used to spend convincing clients that their home may be over-priced based on local market conditions.

By providing his clients with outside feedback, Showing Suite allows Ossinger’s opinion on selling prices to appear even more legitimate. “When it comes from a third party, it holds more truth. Not that my clients don’t trust me, but a third party really makes it seem even more relevant.” Ossinger doesn’t have to try and convince a client about the truth behind his feedback; they can see it for themselves—it really opens the lines of communication.

Showing Suite expands communication by allowing sellers to make market conscious decisions on their own, based on the feedback they are provided with. “I recently had a listing that had been on the market for about six weeks,” Ossinger states. “We didn’t have too much interest, and the seller looked at the feedback and decided—on his own—that he wanted to drop the price 20 grand.” Ossinger made the change, and got three offers on the property within three days—now that’s effective.

“I tell my clients ‘I can’t manipulate sellers, or force them to buy your home. But we can watch what they’re saying and use it to guide us to where we need to be to get results.’”

For more information, visit www.showingsuite.com/risfree.

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