By Stephen Schweickart
Posting your video on YouTube is only the beginning if you want it to attract a serious following. The real secret is to leverage it with other forms of social media to grow your audience.
The easiest and most effective way is to post your video on Facebook and Twitter as well. After that, it’s all about generating dialogue, which leads to wider participation and viral growth through sharing. On Facebook, it’s important to post your video on both your personal and professional pages, which are always best kept separate. After that, invite comments by asking viewers a thoughtful question. One approach might have them either agree or disagree with your perspective on the video, or simply ask them to rate the video on a 1-10 scale.
Other techniques could include asking them how the video might be improved, what they liked or disliked about the video, what they thought the key message was, or whether they could detect any secondary themes. You could also ask viewers to share your video with a few friends, and have them submit their comments as well.
Once the comments begin to flow, continue to inject yourself into the dialogue by providing follow-up response, such as asking for clarification or elaboration, soliciting further opinion, or thanking them for taking the time to share their thoughts. Unlike television, social media video is perfectly poised to take things to enhanced levels by providing an invitation and avenue for instant, shared interaction, as well as building a sense of community through a shared experience. Remember, putting your video on YouTube is a good place to start, but if you don’t invite dialogue with your viewers, along with sharing it on other social platforms as well, you’re missing the boat.
Stephen Schweickart is the co-founder of VScreen.
For more information on this topic, visit VScreen’s site at http://www.vscreen.com/.
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