By Stephen Schweickart
Alright guys, so you want to make a video? It’s about time! I’m glad to see you’re entering the world of online marketing. First things first, let me help you with the basics of lighting. I know, it seems like it’s a no-brainer—but you’d be surprised how many videos miss the mark!
For starters, anytime you can film in natural light, do it. Filming outside on a cloudy day can produce a great video and eliminate your star talent from squinting in the bright sun. The best time to film outside is during the “Golden Hour,” which can provide almost film-like results with a natural glow. The Golden Hour is the hour after the sun rises, and the hour before the sun sets. So, if you aren’t sleeping or watching “How I Met your Mother,” I suggest you wander outside with your camera and game plan.
If you must film inside, have as much natural light filling the room as possible, and add additional light sources like overhead fixtures, floor or table lamps and professional lighting if necessary. Never position the person or object you’re filming directly in front of a window however, or that awesome natural light can blowout your shot. Also, if you must film inside, try turning off your auto focus as it can have a challenge in low light levels, so make sure you look through the view finder and verify that everything looks proper and adjust the focus manually if needed, before you hit record.
You don’t need to be a professional to make a great video. As long as you know the basics of lighting, sound and framing, you’ll do ok!
Stephen Schweickart is the co-founder of VScreen. For more information on this topic, visit VScreen’s blogsite at http://www.vscreen.com/blog/.
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