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Finding a Home in the Mobile Marketplace: How Buyers Use Mobile Search

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As smartphones and tablets continue to be employed for every conceivable service, mobile customers are demanding fast and reliable ways to access information in the real estate industry.

To help extend its customers’ reach to the burgeoning mobile sphere, The Real Estate Book offers advertisers a suite of mobile marketing tools that include a Mobile Starter Kit, powered by Mobile Real Estate, a mobile-enabled website, RealEstateBook.com, free integrated iPhone and Android applications, QR codes and text codes. These tools provide a streamlined format for searching and filtering through the thousands of properties in The Real Estate Book. It enables homebuyers to connect not only to the details and information of each home, but it also links them to advertisers with greater speed and convenience.

“Our research shows that nearly all homebuyers who used a mobile device in their search process consider it a valuable tool. Homebuyers are becoming more fast-paced, and require technology that can keep up with them. Our mobile platforms are streamlined and efficient, and they provide instant access to valuable information. With a few finger swipes, a homebuyer can see extensive details about a home, as well as find out exactly how to contact the advertiser,” says Scott Dixon, president of NCI’s Real Estate Division, who offers the following tips for harnessing mobile shoppers:

1. Fill in the Blanks. A majority (68 percent) of mobile shoppers shared details such as prices, locations, amenities, and photos of potential homes. The best way to capitalize on this trend is to be complete when filling out profiles, and optimize on a homebuyer’s want for information.

2. Keep it Simple. The peak traffic for mobile searches occurs from Friday to Sunday, when people are on the go. Knowing that, it follows that a mobile platform must be kept simple and easy to use, something that can provide a shopper with information they need in an instant.

3. Connect the Dots. By linking all types of publication, traffic can be driven back and forth between a website, a mobile platform, and a print publication. RealEstateBook.com, for example, provides integrated iPhone and Android applications for its mobile searches, and links back to this platform by including QR and text codes in print, and with links for downloading the app on its homepage.

4. Spread the News. Shoppers are sharing, now more than ever. Seventy-eight percent of mobile shoppers shared photos or videos of potential homes, which indicates the desire to pass along important information, and the demand to create a flexible and straightforward way to allow users to share details and photos through email and social media.

5. Track Your Progress. None of this technology is beneficial if it doesn’t generate leads and more business for the advertiser. After optimizing your mobile platform, watch for differences in trends among shoppers and homebuyers – hopefully numbers will be increasing!

For more information, visit www.RealEstateBook.com.

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