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Report Showcase: The Seven Deadly Sins of Real Estate Marketing…and How to Avoid Them

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Commentary by HomeFinder.com

Real estate marketing has become more complex than ever and homebuyer and seller expectations continue to change rapidly. To help real estate professionals address these concerns and understand the common mistakes that deflect them from their goals, HomeFinder.com has published a new report titled, “The Seven Deadly Sins of Real Estate Marketing.”

This free report includes little-known tips to avoid these mistakes and give real estate professionals practical tips for moving forward on the path to success.

HomeFinder.com outlines the seven deadly sins of real estate marketing as:
1. Not monitoring your listings across the web
2. Being second to respond
3. Getting distracted by free and easy marketing tactics
4. Failing to differentiate
5. Losing sight of your audience
6. Leaving distressed properties cold
7. Not turning your customers into fans

Here is a look at the first three mistakes in further detail:

Mistake #1 – Not monitoring your listings across the web

Imagine your seller sends a high-priority email at 11:30 p.m. that includes a link in it and this question: “Why is my home listed at $50,000 more than the actual listing price?”

The report offers easy ways to monitor your listings in real time and to stay one step ahead of these unpleasant conversations.

Mistake #2 – Being second to respond

There is no room to come in second place when it comes to responding to leads. Research from NAR shows that more than 90% of homebuyers and sellers consider quick response times an important quality in their agent. A 2011 study of Internet lead responses by PCMS Consulting and One Cavo found that buyers and sellers expect to hear from an agent within the hour* when they fill out a form online.

Being first to respond does not require staying glued to your computer. The HomeFinder.com report details how to avoid being left behind with tips to become instantly responsive.

Mistake #3 – Getting distracted by “free and easy” marketing tactics

Marketing is rarely easy. And being surrounded by offers for free marketing services; supposed real estate gurus promising easy solutions; the low-hanging fruit of a Facebook page or the 140-character Twitter update, it’s easy to become overwhelmed.

Easy isn’t always best when it comes to succeeding in business. The report aims to help real estate professionals focus on what’s proven to be more effective by avoiding common offenses and get better results.

To download HomeFinder.com’s free report, click here.

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