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House-Obsessed Homeowners Get Inspired by Social Media

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The Internet makes it easier than ever before to find home improvement inspiration. Social networking sites have taken the place of word of mouth between neighbors, and popular sites like Houzz and Pinterest let users share ideas and opinions on home trends with a seemingly endless social network.

“It is impossible to ignore the impact of social media and digital tools on home design trends,” says Jeff Kaliner, Power Home Remodeling Group’s founding partner.

Following are four areas where the Internet helps homeowners turn their home improvement inspiration into reality:

Social media – Consumers stay tuned to home improvement news and trends by following their favorite companies on Facebook, Twitter and YouTube. These sites provide an opportunity for customers to build relationships with contractors and retailers, have direct access to a company’s knowledge and expertise, and quickly spread the word about home improvement projects to their family and friends.

Inspiration boards – New sites like Houzz and Pinterest are examples of the visual trend in social networking. Users cull through thousands of images with the ability to save their favorites into personalized categories called ‘ideabooks’ or ‘pinboards.’ The most popular content is heavily shared among users, and home design trends begin to emerge.

Virtual home remodelers and home management websites – Popular big box retailers have designed complex home management websites to help homeowners store paint colors, product numbers and other detailed information as a way to capture consumers’ attention online and cultivate customer loyalty.

Do-it-yourself and design blogs – The popularity of home improvement, design and do-it-yourself bloggers has grown exponentially in recent years. Loyal readers follow blogs for trends, ideas and inspiration.

For more information, visit www.PowerHRG.com.

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