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REtrends: The Social Media Business Equation

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According to Eve Mayer Orsburn, CEO of Social Media Delivered, businesses should stick to the following equation when planning the content they deliver through Twitter:

• Twenty percent of your tweets should inform your followers about your business, products, etc.
• Plus 20 percent of your tweets should be entertaining; engage your followers or else they get bored and leave
• Plus 20 percent of your tweets should convert to business
• Plus 40 percent of your tweets should be about interacting with your followers

Billion Dollar IPO for Realogy’s Parent?

Domus Holdings Corp., the parent of Realogy Corporation, announced last month that it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (“SEC”) relating to a proposed primary initial public offering of shares of its Class A common stock.

The number of shares to be offered and the price range for the proposed $1 billion offering had not yet been determined at press time. The company intends to use the net proceeds from the offering to repay outstanding indebtedness.

In its filing, the company stated that the real estate market is at the beginning of a recovery and the company is well-positioned to benefit as the market returns over the long term.

The company filing stated that the organization has reduced its operating cost base by approximately $500 million since 2005 by streamlining business units, consolidating offices and increasing the use of online listings distribution, while improving the infrastructure necessary to preserve its service and enhancing its ability to capitalize on a recovery.

If the offering is consummated, all of Realogy’s Convertible Notes in the aggregate principal amount of approximately $2.1 billion would be converted into Class A common stock or redeemed at 90 percent of the principal amount thereof on or about the closing of the offering, and holders of approximately $2 billion aggregate principal amount of such Convertible Notes have indicated that they intend to so convert.

If the offering is consummated with net proceeds of $1 billion and at least $2 billion aggregate principal amount of the Convertible Notes are converted into Class A common stock, the company expects its overall indebtedness would be reduced by approximately $3 billion. Domus Holdings Corp. does not conduct any operations other than with respect to its ownership of Realogy.

Where to Raise the Kids

Rent.com surveyed parents of children aged 0-18 nationwide to gauge their preferences about raising children in the city or suburbs. Among the findings:

• 42 percent of parents cited they have always lived in the city and are raising their kids there, too, and 41.5 percent of parents have always lived in the suburbs and are raising their kids there.

• 82 percent of parents said that a safe neighborhood is the most important determining factor when selecting an apartment or home in the city.

• 40 percent of parents believe that the access to diverse cultures—people, food, art and more—is the biggest advantage to living in a city compared with the suburbs.

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