By Nick Caruso
To keep up in today’s business world, simplifying everyday tasks is crucially important in order to maximize productivity. This couldn’t be truer in the modern world of real estate. The ability to streamline the workday can make all the difference for real estate professionals, and with Lowe’s Program for REALTORS® at their fingertips, agents can better serve their buyers and sellers than ever before.
In partnership with the National Association of REALTORS®, Lowe’s Program for REALTORS® offers a full suite of time-saving tools to help REALTORS® communicate with their spheres of influence. With the program’s unique and customizable email and direct mail platforms, REALTORS® can pass on information and special savings at Lowe’s stores directly to the clients who need it the most.
“This is a phenomenal offer for REALTORS®, allowing us to offer additional assistance to our clients. I use it as often as possible,” says Dave Truitt of Keller Williams Greater Columbus, Ohio.
With its eye-grabbing and consumer-focused digital coupon program, the Lowe’s Program for REALTORS® generates HTML emails that feature the most innovative buying or selling tips. Along with these emails comes a coupon that allows clients to save 10 percent on their next purchase at Lowe’s. These digital coupons are an added bonus for REALTORS®, keeping clients educated and satisfied throughout the entire transaction. The program’s easy-to-use email platform keeps REALTORS® in touch with old and new clients and never fails to brand all communication with the REALTOR®’ s name, contact information and photo.
“My clients are very excited to receive a little icing on top of the cake when they buy or sell a home through me and my company,” says Will Owens of South Charlotte Properties, Charlotte, N.C. “Lowe’s Program for REALTORS® coupons are a great ‘icing’ and my clients thank me with many referrals.”
Truitt uses the program, knowing that many of his buyers are taking advantage of the numerous distressed homes in his area, most of which are in need of repair. “Repairs cost money—sometimes, lots of money. Therefore, this coupon is given to the folks who are working to improve homes and communities. It’s a great service that I recommend every time,” he says.
There are other added bonuses to using the Lowe’s Program for REALTORS® as well. The program also provides free monthly and daily newsletters that agents may send to their customers and clients, chock-full of invaluable information that is placed directly into the right hands. From homeowners’ tips to the latest industry news, the newsletters offer progressive information to keep consumers educated while giving REALTORS® an edge on their competition.
In addition, as a benefit available through NAR’s REALTOR Benefits® Program, REALTORS® have the ability to receive 5 percent off any gift cards purchased for clients throughout the process, a perk frequently used by many program members.
The Lowe’s Program for REALTORS® is an excellent opportunity for customers to save money while increasing value in their homes. By taking advantage of coupons emailed through the program, buyers and sellers can renovate or improve on their home, owing all of the thanks to their trusted real estate professional.
“My clients love the Lowe’s Program for REALTORS® coupons,” says James McHugh, broker/owner of RE/MAX Unlimited in Boston.
“In this challenged market and with the importance of having your home ready for sale, Lowe’s Program for REALTORS® comes through by making it easier for improvements to be done. I highly recommend this tool to all REALTORS®, and thanks to Lowe’s Program for REALTORS® for making this happen.”
The Lowe’s Program for REALTORS® is free for NAR members and offers exclusive, personal marketing tools from Lowe’s through its partnership in NAR’s REALTOR Benefits® Program.
For more information, please visit www.lowesrealtorbenefits.com.
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