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What Is Your Mobile Listings Strategy? 5 Must-Haves for Taking Your Properties Mobile

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Realtor.com® Business Beat—When a seller asks how you market on mobile, do you have an answer that helps you win the listing?

Winning a listing is hard work. You spend hours preparing comps, painstakingly perfecting an online property marketing plan, and nailing the winning pricing strategy. But on top of all that, your buyers want to know that you’ll knock it out of the park when it comes to marketing collateral specific to their property.

This collateral is important; sellers want to inform the neighborhood of their listing, they want agents to do open houses and they want to make sure that their listing is going to be delivered to mobile buyers.

There are 5 must-have marketing pieces you need to be able to deliver quickly, for every listing.

• A mobile-friendly site for every listing

• A QR (Quick Response) Code to use on print materials that mobile buyers can scan
• A short URL for your sign riders
• A property flyer for Open Houses and Brochure Boxes that has a link to your mobile friendly site
• A Just Listed postcard to send to the neighborhood and farm

Creating all of these materials for every listing takes time, and in real estate, time’s the most precious commodity you have. That’s why REALTOR.com® created the QR Mobile Marketing System, a powerful tool that gives agents all of the property-specific marketing they need for every listing they have on REALTOR.com®. The system is fast and powerful; in about 30 seconds, you can build property-specific material that includes:

You can learn more about the system and start building materials for your listings by clicking here.

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