Welcome!




Expand Your Education with These Courses from
A Consumer Advocate Approach to Real Estate: Course 1.
Business Creation - Prospecting: Skills for Sales Success: Part Three.
Customer Relationship Building: Skills for Sales Success: Part Seven.
ACE: Purchase Reverse Mortgage Course.
At Home with Diversity.

Monday Morning Mobile: Own Your Mobile Ads

Have a comment on this article? Share on Facebook!

By Seth Kaplan

As a real estate broker in today’s market, technology can present both great challenges and opportunities. One of the biggest opportunities available for brokers today is the ability to leverage their digital assets. As consumers adopt more and more technology the digital assets of the broker and the access to them will only increase. Amongst other things, brokers have a unique opportunity to own their mobile ads.

In 2011, according to comScore, Smartphone adoption grew more than 50% and mobile users who consumed mobile media grew by 30%. Mobile technology has never been more prevalent within the real estate market than it is today, in fact just last week Realtor.com announced an agent offering for their app. Brokers know they need this technology, but the challenge is what the right technology mix and how can I afford it?

In conjunction with the rise in mobile use there is and will continue to be a rise in the amount of money spent on mobile advertising. A study by research firm Yankee Group estimates that mobile ad revenue will soar three and half times to nearly $11 billion by 2016. As a broker adopting a mobile strategy, not only can you provide your agents and consumers the technology needed to stay relevant, but you can capture highly targeted dollars which will be flowing into the mobile channel from real estate service providers.

Here is how it works; a complete mobile strategy combines multiple technologies such as text messaging, QR codes, mobile websites, downloadable apps, a platform where all of this is managed and digital communication that transpires as consumers access info and agents get new listings. All of these present a “touch point,” which is highly targeted and valuable to real estate service providers.

As a broker, you have service providers who you work with on different levels whether it’s an economic, service or referral relationship. In some cases there is even a joint venture, where the struggle becomes how you get your agents to keep the business in house. All of these services providers could benefit greatly from all the real-time “touch points” a mobile solution offers to better reach your agents. You have a valuable asset you have yet to utilize if you haven’t created a mobile strategy/solution or one you have yet to capitalize on if you have leveraged your existing platform with your service providers. Don’t let these assets go untapped any longer!

For more information on mobile solutions and how to create and/or leverage your mobile assets visit www.testmysitenow.com or e-mail me at Seth@mobilecardcast.com.

Seth Kaplan is president of Mobile Real Estate ID. For more information visit www.mobilerealestateid.com.

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.




Copyright© 2014 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com

Our Latest News >>