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Are You Relevant? How Brokers Can Keep Consumers

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As real estate continues to recover, there is one essential question we must ask ourselves: How much does the consumer really need us? With the increasing popularity of web-based listing portals and virtual brokerage models, along with widespread access to information, what role will organized real estate play in the future of home buying and selling? This topic will be addressed by top brokers and executives from REALTOR.com, MRIS and the Houston Association of REALTORS® during RISMedia’s Real Estate CEO Exchange taking place next week at New York City’s prestigious Yale Club.

Being held on Thursday, September 6, from 2:45 – 4:00 p.m., this important session—“The Path Forward: The Consumer and Organized Real Estate”—will take an in-depth look at the future of the traditional real estate brokerage model. No business sector sustains itself without remaining relevant to consumers; industry leaders in this session will discuss what it will take for the traditional brokerage model to remain a central part of the real estate transaction into the future.

Moderated by RISMedia President & CEO John Featherston, the session will include insights and strategies from the following industry leaders:

Curt Beardsley, VP, Customer & Industry Development, Move, Inc. and REALTOR.com
David Charron, President & CEO, MRIS
Bob Hale, President & CEO, Houston Association of REALTORS®
Barry S. Redler, Chief Marketing Officer, The Long & Foster® Companies
Kevin Levent, CEO & President, Better Homes and Gardens Real Estate Metro Brokers

Designed specifically for a select group of broker/owners, brand executives and real estate leaders, RISMedia’s Real Estate CEO Exchange is by exclusive invite only.

Being held September 5 & 6 at the prestigious Yale Club in New York City, the event will welcome approximately 140 of the most powerful and successful real estate brokerage leaders who hail from franchise brands and independent real estate firms located across the nation. These leaders will come together for this day-and-a-half-long event to exchange ideas and strategies to better meet the needs of today’s sophisticated consumer. At press time, these executives collectively employ 75,000-plus sales associates and are responsible for more than 400,000 transactions in 2011, representing approximately $125 billion in closed business.

RISMedia’s Real Estate CEO Exchange is being sponsored by Diamond Level Sponsors: Better Homes and Gardens Real Estate; Citi; Century 21 Real Estate; and Wells Fargo. The event’s Master Level Sponsors are: Lowe’s; Bank of America; the National Association of REALTORS®; and Prudential Real Estate and Relocation. Host Level Sponsors are: Imprev, Inc.; Mobile Real Estate ID; The Personal Marketing Company; Point2; The Real Estate Book/RealEstateBook.com; and SharperAgent by Market Leader.

For a complete list of sponsors, please click here.

For further event details, including the full agenda and speaker line-up, please click here.

Wait-list attendance is available for qualified brokers interested in attending the Real Estate CEO Exchange. Please contact Randi Vannucchi, randiv@rismedia.com, for further information.

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