Expand Your Education with These Courses from
Becoming a Successful Sales Professional: Skills for Sales Success: Part One.
The Psychology of Consultative Selling: Skills for Sales Success: Part Four.
Customer Relationship Building: Skills for Sales Success: Part Seven.
Territory Management: Skills for Sales Success: Part Eight.
Bundle 1: CIPS Core Courses (Non-US Version).

Monday Morning Mobile: Who’s Smarter?

Have a comment on this article? Share on Facebook!

By Seth Kaplan

The smartphone market continues to reach milestones both here and abroad. As of March 2012, over 50 percent of all U.S. mobile subscribers now owned a smartphone, according to Nielsen. A new report published by HIS indicates that global smartphone adoption will reach 54 percent by the end of 2013; two years faster than previous projections. Knowing this and operating under the premise that smartphone penetration will only continue to grow exponentially due to low-cost handsets and increased demand, it begs the question; who is smarter? Us or our phones?

What I’m getting at is that it’s no secret that mobile adoption, smartphone adoption in particular, is not just a trend but the direction in which society is moving for the access to information. Having these facts at our disposal should allow us to come to the conclusion that it is more important than ever to transition our brand to one in which mobile consumers can interact with.

To be more specific, our traditional websites have not been designed for use on mobile devices, yet as smartphone adoption continues to rise, mobile Web adoption will grow exponentially. More and more people will visit your website from their mobile device and in order to keep them on your website you will need to have a version which is formatted for the mobile device (i.e. a Mobile Website). Mobile already accounts for over 8 percent of all U.S. based Internet traffic, and 20 percent of real estate queries now come from mobile.

While we’re on the subject, mobile presents additional opportunities that can significantly enhance your ability to win within your local market. By using text messaging and/or QR codes on your ‘for sale’ signs, you can engage buyers at the moment that they are looking at your listings. When you engage them via these methods (text and QR) you win that lead 100 percent of the time, instead of having to compete for it as you would online with the likes of Trulia, Zillow and Realtor.com.

The facts are clear: consumers are going mobile, our phones are becoming smarter and the tools to capture these eyeballs are available to you. Without a strategy in place, you’re denying yourself the opportunity to capture this business and the massive amounts of potential consumers it encompasses.

For more information on how to go mobile, visit www.testmysitenow.com.

Have a comment on this article? Share on Facebook!

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.

Copyright© 2016 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com

Our Latest News >>