ERA Real Estate, a leading global real estate franchisor, recently announced the appointment of Christopher Trick as senior vice president of marketing and product development. Previously the vice president of marketing for Marriott Execu-Stay, Trick will oversee ERA marketing and business development initiatives.
“In this role, Chris will be responsible for all advertising, marketing, public relations and product development for the brand on a global scale,” says Charlie Young, president and CEO of ERA Real Estate. “As a solution seeker with a proven track record of building marketing programs that enhance brands from the inside out, he is well-equipped to help further our organization’s growth goals.”
With a long tenure in the hotel industry, Trick possesses deep knowledge of the franchising business model. Prior to working for Marriott, Trick held senior marketing positions with Days Inn, Howard Johnson, La Quinta Inns and Intercontinental Hotels Group where he authored integrated marketing strategies to increase customer engagement and drive revenue. In addition, Trick has successfully managed media, creative and promotional budgets to strategically position brands to increase market share.
“ERA Real Estate’s reputation for innovation and collaboration are well-known throughout the real estate industry and I am looking forward to tapping into those core values to enhance growth opportunities for our franchisees,” says Trick.
For more information, visit www.ERA.com.
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