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Savings All Around: Incorporating Lowe’s Program for REALTORS® into Every Transaction

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By Nick Caruso

In today’s marketplace, real estate agents must be forward-thinking and savvy in order to be successful. By incorporating the Lowe’s Program for REALTORS® into each and every real estate transaction, REALTORS® have a time- and money-saving tool that can raise efficiency and help them better serve any client.

Created exclusively for REALTORS® in partnership with the National Association of REALTORS®, Lowe’s Program for REALTORS® offers a full suite of time-saving tools to help REALTORS® better communicate with their spheres of influence. With a completely customizable direct mail and email platform, REALTORS® can send messages to all of their clients, including a special savings in the form of a 10 percent-off coupon for use in Lowe’s stores, customized with agents’ branding and any other desired information. By choosing a specific stage of the transaction as an action point, REALTORS® can be sure never to forget to pass these savings on to each and every buyer and seller they work with.

According to Barbara Bernashe, a relocation specialist from Coldwell Banker Residential Brokerage in Belchertown, Mass., the Lowe’s Program for REALTORS® is a great service for all of the buyers and sellers she serves. When one of her buyers transferred in the military from Texas to Massachusetts, Bernashe was able to supply him with a discount coupon to put toward the purchase of a much-needed snow removal device. “He called me to say thanks. He was on his way to Lowe’s to purchase his new snow blower and was thrilled to use his 10 percent discount. The timing was great and it made me look good,” she says.

REALTORS® can also take advantage of gift card purchases through the Lowe’s Program for REALTORS®, which provides agents with a five percent savings on any gift cards purchased through the program.

“What a simple, yet personal, way to thank clients,” says Kristin Havelka of KRCH Realty in Sparks, Nev. “My most recent buyers have bragged to their neighbors about the discount I was able to give them and the gift card that helped get the renovations started. What an excellent impression you help me leave as we close each transaction. I am confident in recommending Lowe’s Program for REALTORS®’ great services and selections.”

Lowe’s Program for REALTORS® also includes two popular enewsletters: Inside Out, a monthly business-to-consumer enewsletter, and Real Estate News, a two-day-a-week enewsletter full of industry news, housing trend information and more. With these publications, REALTORS® remain experts in their markets, passing on critical information directly to the people who need it the most, while continuing to build and maintain important relationships in their business.

“I have been adding my customers to this email site for the last couple of years and they are delighted to receive not only the Welcome Card, but also the enewsletter and print material that comes to them in the mail,” says Sandra Cropp of HOME Real Estate Professionals, LLC in Florida. “Our customers love their benefits and it is so easy for me as a REALTOR® to sign them up.”

By making the Lowe’s Program for REALTORS® a habit for each transaction, communication will come easier than ever before. Simply add names and emails to the program whenever a lead or client enters your sphere and you can immediately begin sending information and reaching out to the people who matter the most.

The Lowe’s Program for REALTORS® is free for NAR members and offers exclusive, personal marketing tools from Lowe’s through its partnership in NAR’s REALTOR Benefits® Program.

For more information, visit www.lowesrealtorbenefits.com and register today.

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