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Weekly Video Tip: Pre-Production: Set the Bar in Creative Meetings

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By Stephen Schweickart

I know you’re going to hate me, but today, we’re going to make you metaphorically eat your vegetables and have creative meetings.

Nobody likes meetings. I have them all the time and I’d almost always rather be sticking my hand in a beehive. But meetings are a necessity, especially when you’re putting together a shoot, so sit down, eat your green beans, and when you come out the other side you’ll have a fully nourished idea that’s ready to be shot.

Of course, there are some simple videos you can produce alone, so you won’t have anyone to meet with, but in most cases if you’re doing anything of value when producing videos for your company there’s going to be a lot of people involved. From the creative types (which are always interesting for me to deal with ) all the way up to the suit monkeys (that’s me), everyone is going to want a say in how the video looks and, since those suit monkeys are the ones who pay you, you have to appease them. Sorry.

But that’s not the only reason to have creative meetings. Sitting down in a group and brainstorming ideas together can help build bigger, better ideas that will bring your video from just ok up into the realm of totally awesome (that’s what we do). Taking your idea from just a seed of an idea, through scripting, even through the storyboarding process, creative meetings help fortify the walls of your shoot to keep it from falling apart at a moments notice. Plus, it’s a great way to meet with a team working on separate aspects of a video project and keep everyone up to date on how the different tasks of preproduction are coming along. In the end, all these different tasks come together.

The saying goes, “Two heads are better than one,” but even more people with strong creative ideas will produce something special. Just make sure there aren’t too many cooks in the kitchen otherwise someone is bound to get burned.

We know that just the word “meetings” is enough to make the happiest man on earth put on a big, ole frowny face, but trust me, with the right people involved, a couple of creative meetings may be exactly what you need to get that project in tip top shape before your shoot.

Stephen Schweickart is the co-founder of VScreen. For more information on this topic, visit VScreen’s site at http://www.vscreen.com/.

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