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Closing with a Bang

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By Nick Caruso

More often than not, new homeowners have projects in mind that they wish to complete after settling into their new home. One hurdle is that home improvement projects are often last on the long list of to-dos. However, a trusted REALTOR® can continue helping clients even after a sale is made.

As part of a partnership between Lowe’s and the National Association of REALTORS® through its REALTOR Benefits® Program, REALTORS® have the power to better even the sweetest real estate transaction. By taking advantage of the Lowe’s Program for REALTORS®, REALTORS® have the option of purchasing closing gifts in the form of gift cards at a 5 percent discount when they buy online at lowesrealtorbenefits.com. By stocking up on gift cards in advance, agents can keep their names in the minds of buyers by extending this generosity and gratitude to their clients.

With these benefits right at their fingertips, real estate professionals can continue serving their buyers and sellers even after a sale has concluded.

“I love Lowe’s Program for REALTORS®, and I love Lowe’s, so it is a perfect match!” says Janine Love of Exceptional Realty, LLC in Texas. “This has become part of my closing gift to my clients, and it’s a great way to help a lot of them get their homes fixed up the way they want it for less. I love the gift card discount, too!”

The Lowe’s Program for REALTORS® is set up and designed to make marketing and communication tasks easier for REALTORS® to accomplish throughout their busy days. Helen Laing from Comey & Shepherd in Cincinnati, Ohio, agrees.

“My clients love this service! It is a great way to keep them on your side and I always try to send them a Lowe’s gift card—especially to my first-time buyers, as they always need something from Lowe’s for their new home. We really appreciate the fact that this valuable service is so easy for us.”

Along with the program’s gift card feature, REALTORS® can also send homebuyers and sellers 10 percent-off coupons for use in Lowe’s stores. Sent with the coupons are free customizable direct mailings or email, allowing real estate professionals to choose photos and messages to send out to clients, all stamped with their own branding. Enewsletters sent through the program also help the transaction process, educating buyers and sellers on the market, buying process and more. With the Lowe’s Program for REALTORS® on hand all day, every day, REALTORS® can be the one and only trusted source for real estate information that their clients want and need.

“What a great option. Instead of a gift card at full price to somewhere else, I give a quality retailer card, at a small discount to me; plus, the clients I send this to get more for their money when they combine it with their 10 percent discount,” says Bobbi-Jo Girroir of First Choice Real Estate in Westfield, Mass. “Thanks, Lowe’s Program for REALTORS®! ”

For more information, visit www.lowesrealtorbenefits.com.

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