Expand Your Education with These Courses from
Territory Management: Skills for Sales Success: Part Eight.
Expand your education through NAR's REALTOR® University: A Consumer Advocate Approach to Mortgages: Course 2.
A Consumer Advocate Approach to Real Estate & Mortgages: Courses 1 & 2.
Bundle 1: CIPS Core Courses (Non-US Version).
Bundle 3: CIPS Institute (US Version).

Chew on This: Memory Helps Drive Appetite

Have a comment on this article? Share on Facebook!

By Melissa Healy

(MCT)—In a finding that makes clear that appetite is often a case of mind over matter, new research finds that the memory of a hearty recent meal can fill you up. But the memory of a stingy serving of victuals — even an inaccurate memory — can make you hungrier, and prompt heavier eating at the next meal, researchers found.

The study, published this week in the journal Public Library of Science One, used an ingenious trick to manipulate research subjects’ memories of a lunchtime meal they had: At the bottom of a soup bowl filled with cream of tomato soup, they installed a hidden pump, which could be used to surreptitiously refill the bowl while the subject ate or draw down its contents.

The researchers wondered whether subjects tricked by such a manipulation would later remember the sight of the hefty 500-mg serving of soup they were asked to eat, or whether they would somehow register the punier 300-mg serving they actually ate. And they wondered whether, as dinnertime approached, the subjects’ appetite would be driven by the actual lunch they had eaten or the more satisfying meal they thought they ate.

When asked how hungry they were as dinnertime approached, subjects’ memories of the meal they saw — not the one they ate — seemed to be most influential. Even when their soup bowls were steadily drained, those who were seated in front of a large bowl of soup were less hungry. And those who were presented with a small bowl of soup pronounced themselves more hungry — even if researchers behind the scenes were steadily refilling their bowls.

The next day, the subjects’ memory of the soup’s ability to satisfy continued to be colored by the memory formed on the previous day: Those who “saw” a big bowl of soup the day before declared a medium-sized bowl of soup likely to fill them up; those who had been presented a small bowl of soup (even one that was furtively refilled) were more likely to say it would not.

The link between mental function and obesity is a complex one, which researchers are just beginning to capture. Neurologists have long known that people whose memories of recent events have been impaired by stroke or injury will often eat one meal after another: Without the memory of a recent meal, they seem inattentive to the hormonal cues that are sending “stop eating, I’m full” messages to the brain.

A study by Kent State University psychology professor John Gunstad recently found that among people who had underwent weight-loss surgery, those with better memory and executive function went on to lose more weight than those with poorer cognitive skills. Finally, researchers have noted that mindless or distracted eating — the intake of food that might result in a fuzzy memory — also seems to override the effect of the body’s satiety signals.

A 2006 study found that when people ate what was described as a “meal,” they consumed fewer calories at the next meal than people who were given the same amount of food described as a “snack.”

Our beliefs about the food we eat — and our ability to remember what we eat and how much we eat — appear to influence our eating behavior powerfully when we eat again. Too much distraction, too little attention, food presentation — such as large dishes that distort our assessment of portion size — can play havoc with our food memories. And eventually, this study suggests, with our waistlines.

©2012 Los Angeles Times
Distributed by MCT Information Services

Have a comment on this article? Share on Facebook!

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.

Copyright© 2015 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com

Our Latest News >>