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Using YouTube as an Effective Marketing Tool

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There are plenty of companies that effectively use many different kinds of social media. Whether it’s interacting with customers on Twitter, or posting interesting information on Facebook, lots of companies do a great job of keeping customers engaged.

Often though, many companies fail to use YouTube as a marketing tool. It’s perplexing, because there are so many plusses to having a YouTube account yet so many marketing departments fail to use YouTube. Whether you’re a small company or a large one, using YouTube as a marketing tool can increase revenues and create more customer loyalty. If you’re considering integrating YouTube into your marketing plan, consider the following to make sure it is effective.

Interacting

Just like Twitter or Facebook, YouTube can be a great and creative way to interact with your customer base. Some companies have integrated full on interactive YouTube campaigns to answer customer’s questions and provide witty comments. Old Spice even hired an actor to answer YouTuber’s questions, and created videos with real responses to user submitted questions.

If you get creative, YouTube can essentially replace the frequently asked questions section on your website. You can use YouTube to directly respond to user’s questions and have a large database full of answered questions. This will also make your company appear more personal, as there is somebody visually answering a question.

Explanations

Use YouTube as a way to explain the different products or services your company offers. You can use it to physically demonstrate a product so your customers can see exactly how a certain product is used. You can easily show the difference in products by using YouTube to highlight each of your products. For example, if your company offers Free Music Downloads, produce videos of the different types of subscriptions that you offer and how to access each one. Make it very clear in your videos on how your product is different than others on the market, and the advantages your product offers.

Playlists

Creating playlists on YouTube, whether composed of your own videos or someone else’s, is a great way to get your company increased visibility on the Internet. Try to find videos related to your business that don’t have millions of views, so the content is fresh to viewers. If you make effective playlists, people will associate your playlists with your videos and your company, and you’ll start seeing more views on your videos. The more views you get, the better chance you have of growing your customer base.

Responses

Aside from creating different kinds of videos and putting them on YouTube, interacting with other companies or YouTubers with video responses is a great way to increase your online presence. If you create a particularly interesting response or offer a different point of view, people will be directed to your company’s YouTube channel and will view your other videos. Make sure you are strategic in the way that you target your responses; keep them relevant to your industry and only comment on popular videos. You’ll start to be recognized in the YouTube community, and you’ll see the views on your videos go up.

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