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REALTOR.com® Business Beat—Winning listings is hard work. Agents spend hours preparing comps, painstakingly perfecting an online property marketing plan, and nailing a winning pricing strategy. And once you have a listing, the next step is creating all of the property-specific marketing collateral you need.

This collateral is important; sellers want to inform the neighborhood of their listing, they want agents to do open houses and they want to make sure that their listing is going to be delivered to mobile buyers.

Creating all of these materials for every listing takes time, and in real estate, time’s the most precious commodity agents have. That’s why REALTOR.com® created the QR Mobile Marketing System, a powerful tool that gives agents all of the property-specific marketing they need for every listing they have on REALTOR.com®. The system is fast and powerful; in about 30 seconds, you can build property-specific material that includes:

• Property-Specific Mobile Site
• QR Code to use on print materials
• Short URL for sign riders
• Property Flyer for Open Houses and Brochure Boxes
• Just Listed postcard to send to the neighborhood and farm

You can learn more about the system and start building materials for your listings by visiting http://marketing.realtor.com/cmp/RIS/ba/qr/022312/.

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