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RISMEDIA, April 30, 2012–Better Homes and Gardens Rand Realty has announced a partnership with ZipRealty. The partnership brings 17 former Zip Realty agents to BHG Rand Realty. Rand’s new agents will continue to service their clients utilizing ZipRealty’s proprietary technology platform, which has proven to be the premiere client engagement and communication platform in online real estate.

“We are proud ZipRealty selected us to be their exclusive partner in our region,” said Matt Rand, Managing Partner at Better Homes and Gardens Rand Realty. “The combination of Zip’s industry leading technology and our powerful local market penetration means that our agents truly get the best of both worlds.”

Rand Realty has long been a leader in Internet innovation, and the partnership with ZipRealty will help Rand identify online home shoppers and communicate with them like never before. With Rand Realty’s geographic reach, the cutting edge technology provided by Zip will be rolled out to buyers and sellers throughout Rockland, Orange, Dutchess, Putnam, Hudson, Bergen, and Passaic Counties.

“Zip’s client engagement tools are simply the best we have seen anywhere,” Rand said, “We are looking forward to taking what Zip has learned in their 13 years of serving online customers and integrating their methods as best practices throughout our organization.”

Anthony DelVecchio, ZipRealty Sales Team Leader , feels the partnership with Rand is a great one. “Better Homes and Gardens Rand Realty has been an excellent resource through our transition. As the local leader in real estate technology they understand the importance of the internet buyer,” said DelVecchio.

As Rand embarks on its partnership with Zip, it is powered by successful results in other markets. “Since our partnership with ZipRealty, we have seen a significant increase in sphere business and in conversion numbers for the agents joining our Internet Response Team in Atlanta,” said Craig McClelland of Better Homes and Gardens Real Estate Metro Brokers. “I feel this is due to Metro Broker’s strong local brand and added support the agents receive,” added McClelland. ZipRealty has had success in 8 other Major Markets and is actively seeking new partnerships in other major MSA’s.

About Better Homes and Gardens Rand Realty:

Better Homes and Gardens Real Estate – Rand Realty, is the No. 1 real estate brokerage in the Greater Hudson Valley with 26 offices serving Westchester, Rockland, Orange, Putnam and Dutchess counties. Rand has more than 800 sales associates, as well as multiple companies including: commercial real estate company, a mortgage brokerage, a title company, and an insurance agency. On the web Rand can be found at: http://www.randrealty.com , http://www.randcommercial.comhttp://www.hudsonunited.com and

About ZipRealty:

ZipRealty is a leading national provider of proprietary technology and online marketing capabilities in the residential real estate brokerage industry. For home buyers and sellers who increasingly demand control, choice and seamless, customized service, the Company offers Internet-enabled, state-of-the-art technology and access to information that real estate professionals can combine with their own local knowledge and personal expertise to offer an exceptional start-to-finish experience to their clients. For real estate professionals who seek more productive ways to conduct business in our fiercely competitive industry, the Company provides technology and online marketing tools to enhance their online sales channel, including the attraction, incubation and service of their clients. The Company’s technology and online marketing products serve its full-service, owned-and-operated residential real estate brokerage business in 19 markets nationwide, as well as its Powered by Zip network of leading third-party local brokerages in eight markets. For more information on ZipRealty, visit http://www.ziprealty.com or call 1-800-CALL-ZIP.

Better Homes and Gardens Real Estate Metro Brokers in Atlanta, a top-ranked leader is currently using the Powered by Zip program. Zip Realty is actively expanding the Powered by Zip program seeking to partner with strong, local brokerages in major DMAs. Better Homes and Gardens Real Estate Metro Brokers in Atlanta, Long Realty in Tucson, Coldwell Banker Howard Perry and Walston in Raleigh, Coldwell Banker Hearthside in Philadelphia, Bob Parks Realty in Nashville, Coldwell Banker Vanguard in Jacksonville and Prudential Utah in Salt Lake City are all currently using the Powered by Zip program, and all of these brokerages are top-ranked leaders in their respective markets. For more information about the Powered by ZipRealty program please call 1-855-843-1600.

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