RISMedia's ACE
Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Filter by Custom Post Type
{ "homeurl": "http://rismedia.com/", "resultstype": "vertical", "resultsposition": "hover", "itemscount": 4, "imagewidth": 70, "imageheight": 70, "resultitemheight": "auto", "showauthor": 0, "showdate": 0, "showdescription": 1, "charcount": 3, "noresultstext": "No results!", "didyoumeantext": "Did you mean:", "defaultImage": "http://rismedia.com/wp-content/plugins/ajax-search-pro/img/default.jpg", "highlight": 0, "highlightwholewords": 1, "openToBlank": 0, "scrollToResults": 0, "resultareaclickable": 1, "autocomplete": { "enabled": 1, "googleOnly": 1, "lang": "en", "mobile": 1 }, "triggerontype": 1, "triggeronclick": 1, "triggeronreturn": 1, "triggerOnFacetChange": 1, "trigger": { "delay": 300, "autocomplete_delay": 310 }, "overridewpdefault": 0, "override_method": "post", "redirectonclick": 0, "redirectClickTo": "results_page", "redirect_on_enter": 0, "redirectEnterTo": "results_page", "redirect_url": "?s={phrase}", "settingsimagepos": "left", "settingsVisible": 0, "hresulthidedesc": "0", "prescontainerheight": "400px", "pshowsubtitle": "0", "pshowdesc": "1", "closeOnDocClick": 1, "iifNoImage": "description", "iiRows": 2, "iiGutter": 5, "iitemsWidth": 200, "iitemsHeight": 200, "iishowOverlay": 1, "iiblurOverlay": 1, "iihideContent": 1, "loaderLocation": "auto", "analytics": 0, "analyticsString": "", "show_more": { "url": "?s={phrase}", "action": "ajax" }, "mobile": { "trigger_on_type": 1, "trigger_on_click": 1, "hide_keyboard": 0 }, "compact": { "enabled": 1, "width": "200px", "closeOnMagnifier": 1, "closeOnDocument": 0, "position": "fixed", "overlay": 0 }, "animations": { "pc": { "settings": { "anim" : "fadedrop", "dur" : 300 }, "results" : { "anim" : "fadedrop", "dur" : 300 }, "items" : "fadeInDown" }, "mob": { "settings": { "anim" : "fadedrop", "dur" : 300 }, "results" : { "anim" : "fadedrop", "dur" : 300 }, "items" : "voidanim" } }, "autop": { "state": "disabled", "phrase": "", "count": 10 } }
Select Page

With the market on the move, it’s often hard to tell what consumers are most concerned about. “These days, everyone has access to a lot of information, but market conditions can change so quickly that buyers demand instant and constant communication with their agent,” says Steve Spencer, a broker/owner with Gateway Realty. To learn more about what consumers are looking for, read the following broker spotlight, a column dedicated to bringing you business-building insights from members of RISMedia’s Real Estate Information Network® (RREIN.

Steve Spencer
Bev Dorsett
Gateway Realty

Barbara Pronin: How would you characterize your position in your marketplace today?
Bev Dorsett: I’d have to say we are the oldest and most stable realty company in northern Solano County, Calif.—and we’ve been the market leader here for more than 20 years. There are larger companies around, but we top the list in terms of sales volume and customer satisfaction. Our company has been voted “Best of Solano County” for seven consecutive years.

BP: The marketplace has changed mightily over the years. How has your company adapted?
Steve Spencer: One of the things Bev and I are good at is assessing what the market is like today and looking down the road at what’s coming. So we’ve been able to prepare for change in most cases, to make some timely investments in programs and systems and provide our agents with the things they need to do their best work in any market.

BP: What is your competitive differentiation?
BD: Our customers know from experience that we can help them accomplish their goals. We hire extraordinary people who are as committed as we are to providing service above what’s expected. People know they can rely on our agents, that we will live up to and exceed their expectations. We offer all the benefits of some of the largest companies, but with the added bonus of personalized attention and support to every buyer and seller.

BP: What are today’s real estate consumers most concerned with?
SS: These days, everyone has access to a lot of information, but market conditions can change so quickly that buyers demand instant and constant communication with their agent. They want to know they have our full attention and that we will never waver from our commitment to help them find just the right property in a timely and hassle-free manner.

BP: How do your sales associates best serve consumers?
BD: By working harder and longer than the competition. By paying attention to detail. By staying on top of market conditions and communicating that knowledge to their customers. The agents we have now have come through the worst of the down market. They have a real understanding of this business, and they know what their customers want and need—and how they can provide that.

BP: How are you retaining your top producing agents?
BD: Steve and I work very hard to be sure our business is totally transparent to our agents. Our books are open, and everyone has equal ownership of the company’s goals and transactions. When you have that kind of ownership—when you know your input is wanted and valuable, and that your hard work is critical to everyone’s success—you simply want to stay. We’re proud to say we have agents onboard who’ve been with the company for more than 30 years.

BP: How have you kept pace with changing technology?
SS: We have two tech specialists in the company whose job it is to research and recommend new and improved technologies that can help our agents do better or more efficient work for their customers and get them up to speed on using it. Technology is wonderful, but it can be distracting. We try to strike a balance. That’s why we recently joined RISMedia’s Real Estate Information Network® (RREIN), as it provides a constant feed of the most current market news and information to agents and customers alike.

BP: In your opinion, what do today’s agents need to focus on in order to succeed?
BD: They have to be available and responsive, with the right tools to meet the client’s goals and the ability to utilize them to their advantage. They need to be knowledgeable and service-oriented at every stage of every transaction. That is the formula for success.

BP: What are your plans for continuing to grow the company?
SS: We are always open to the right merger and acquisition opportunities. We’ve completed six or seven over the past several years, and each one has expanded our service area or contributed something unique and valuable to the way we do business.
BD: Solano County is one of the larger counties in the state, so we have many competitors out there. But growth for growth’s sake was never our goal. Our ambition to grow remains firmly rooted in our commitment to being the best.

For more information, please visit www.GatewayRealty.com.

Buying/Selling Consumer Luxury National Spotlights
Milwaukee - city panorama seen from the north side.
2016 Home Sales Increasing Twice as Fast in Counties with Low Hazard Risk

The recently released ATTOM Data Solutions 2016 U.S. Natural Hazard Housing...

portrait of us army soldier and little daughter outside their home
The Best Military Towns Named for Investing in Rental Homes

New data was released by HomeUnion on the best military towns...

House chart , This is a computer generated and 3d rendered image.
August Brings Hottest Housing Market in a Decade, Says REALTOR.com

A record-breaking summer for the residential real estate market continued in...

Agent Broker Coaching Lead Gen Teams
Holding house keys on house shaped keychain in front of a new home
Stepping into the Residential Arena

In the following interview, Paul Kenny and Matt Bogue of Engel...

Handshake of a two businesswomen after closed deal
Recruiting and Retaining in Today’s World

“Times are changing” is a phrase that’s been uttered by countless...

Education Insider: RPR’s Learning Site Is Blowing Our Mind

A couple weeks ago, Realtors® Property Resource (RPR) announced its brand...

Agent Best Practices Branding Broker Niche
Digital composite of businesswoman touching interface with profile pictures
Four Tips to Fuel Your Online Presence

Social media is a prime way to both connect with potential...

Hispanic family with laptop at home smiling
Back-to-School Marketing Ideas

As families gear up to send the kids back to school,...

Word Cloud with Lead Generation related tags
Ask the Expert: How Much Should You Spend on Lead Generation?

Today’s “Ask the Expert” column features Arthur Darmanin, Chief Executive Officer...

Agent Apps/Gadgets Best Practices Broker Innovation
financial stock price
5 Ways Big Data Is Changing Real Estate

Every facet of the business world has been radically changed by...

Computer keyboard with loupe concept
Maximizing Exposure with Unique, Interactive Domains

When it comes to finding your target audience, proper listing exposure...

Silhouette of business people moving and joining pieces of jigsaw puzzle on a business and stock market  blue background, with charts, diagrams, world maps and data arranged on grid and tables. World maps showing continents and countries with economy data and growth diagrams. Light glowing from the center. Copy space on bottom.
PNC Offers Online Business Insights, Webinars and Tools for Agents

Looking for the latest real estate industry information, education and networking...

Business Insights Content Generation Marketing Trends
Nizhnevartovsk, Russia - June 12, 2013: Man hand holding iPhone 5 with Instagram App. iPhone is product Apple Inc. Instagram is an online photo-sharing and social networking service.
Visual Storytelling: Tips for Mastering the Art of Instagram

Creating and implementing a consistent social media strategy is vital for...

"Paris, France - May 27, 2012: Instagram logo on Apple iPhone display"
Instagram Is Open for Business—Find Out What This Means for Real Estate

Last week, Instagram released some major updates that could create a...

Story Time: Move Over Snapchat, Instagram Wants In

Are you using Snapchat in your real estate business? Well, you should...

Buying/Selling For Your Clients Home Improvement How-To Lifestyle
US Marine Female Soldier at Home with Real Estate Paperwork.
Home Loans for Veterans: Everything You Need to Know

(TNS)—If you or your spouse has served in the military or...

Cheerful teenager girl with earphones doing homework on sofa at home
Pros and Cons: Buying a Property for a College Student

There’s no way around it, supporting a college student can be...

A beautifully staged modern living room within a Victoria, BC condo.
5 Dirt Cheap Home-Staging Ideas

(TNS)—We all want to make our houses look like they are...

RISMedia’s CEO Exchange

RISMedia’s 2016 Real Estate CEO Exchange September 13 & 14, 2016...

Capital Building, Washington
RISMedia’s Power Broker Forum at the NAR REALTORS® Legislative Meetings & Trade Expo

RISMedia’s Power Broker Forum at the REALTORS® Legislative Meetings & Trade Expo...

RISMedia’s Power Broker Forum, Reception & Dinner – Annual

RISMedia Power Broker Events 2016 Orlando, Fla. Friday, November 4, 2016...