RISMedia's ACE
Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Filter by Custom Post Type
{ "homeurl": "http://rismedia.com/", "resultstype": "vertical", "resultsposition": "hover", "itemscount": 4, "imagewidth": 70, "imageheight": 70, "resultitemheight": "auto", "showauthor": 0, "showdate": 0, "showdescription": 1, "charcount": 3, "noresultstext": "No results!", "didyoumeantext": "Did you mean:", "defaultImage": "http://rismedia.com/wp-content/plugins/ajax-search-pro/img/default.jpg", "highlight": 0, "highlightwholewords": 1, "openToBlank": 0, "scrollToResults": 0, "resultareaclickable": 1, "autocomplete": { "enabled": 1, "googleOnly": 1, "lang": "en", "mobile": 1 }, "triggerontype": 1, "triggeronclick": 1, "triggeronreturn": 1, "triggerOnFacetChange": 1, "trigger": { "delay": 300, "autocomplete_delay": 310 }, "overridewpdefault": 0, "override_method": "post", "redirectonclick": 0, "redirectClickTo": "results_page", "redirect_on_enter": 0, "redirectEnterTo": "results_page", "redirect_url": "?s={phrase}", "settingsimagepos": "left", "settingsVisible": 0, "hresulthidedesc": "0", "prescontainerheight": "400px", "pshowsubtitle": "0", "pshowdesc": "1", "closeOnDocClick": 1, "iifNoImage": "description", "iiRows": 2, "iiGutter": 5, "iitemsWidth": 200, "iitemsHeight": 200, "iishowOverlay": 1, "iiblurOverlay": 1, "iihideContent": 1, "loaderLocation": "auto", "analytics": 0, "analyticsString": "", "show_more": { "url": "?s={phrase}", "action": "ajax" }, "mobile": { "trigger_on_type": 1, "trigger_on_click": 1, "hide_keyboard": 0 }, "compact": { "enabled": 1, "width": "200px", "closeOnMagnifier": 1, "closeOnDocument": 0, "position": "fixed", "overlay": 0 }, "animations": { "pc": { "settings": { "anim" : "fadedrop", "dur" : 300 }, "results" : { "anim" : "fadedrop", "dur" : 300 }, "items" : "fadeInDown" }, "mob": { "settings": { "anim" : "fadedrop", "dur" : 300 }, "results" : { "anim" : "fadedrop", "dur" : 300 }, "items" : "voidanim" } }, "autop": { "state": "disabled", "phrase": "", "count": 10 } }
Select Page

For Tom Skiffington, president and CEO of Pennsylvania’s RE/MAX 440 and RE/MAX Central, changes in the real estate market are as inevitable as changes in the weather. After more than 20 years in the business, he remains both a broker and a top-producing agent. Here, Skiffington explains his unconventional approach to the business – and how his theories play out to keep his company successful.

Tom Skiffington
President and CEO
RE/MAX 440 and RE/MAX Central

Barbara Pronin: What would you point to as your competitive difference?
Tom Skiffington: For one thing, we have been pretty successful in terms of reading the market over the years and adapting to some rather remarkable changes. As a broker, my job involves taking a broad view over the market and where it is heading, preparing for the changes, and giving my agents the tools and technologies they need to stay ahead of the curve. As a producing agent, I am out in the field every day. I am seeing—and dealing firsthand with—the issues faced by working agents with real buyers and sellers. As I find more efficient and workable solutions to these issues, and better ways to make transactions work, I am able to pass these techniques on to our agents. Best of all, our customers benefit from this multi-level approach. They are getting the absolute best in service along with practical, tried-and-true solutions that can make a critical difference in making transactions work.

BP: What’s the climate in today’s real estate market?
TS: In general, people are pretty stressed. They’re concerned with the uncertain economy and reluctant to make buying or selling decisions. At the same time, we all know that life is full of change. Families grow or shrink or need to move all the time, so there will always be a need to sell, and it’s important for buyers to realize that there has never been a better time to buy. Buyers need to focus less on short-term blips in the market, and more on the long-term benefits of owning the home they live in.

BP: How are you and your sales professionals meeting today’s consumer needs?
TS: In several ways. First, the need for consumer education has never been more important. We offer webinars, computer seminars, relevant, up-to-date news via RISMedia’s Real Estate Information Network® (RREIN), and regular email blogs and newsletters to help consumers understand and interpret what’s going on in the market right in their own neighborhoods. Just as important, we offer face-to-face sessions because consumers want to get their information in the ways that work best for them, whether it’s through the Internet, social media or across the kitchen table. Second, our customer service throughout every aspect of each transaction is truly second to none. And third, we provide the ultimate in tools and technology for our agents so that every transaction, every step of the way, is more efficiently handled.

BP: A lot of agents have left the business over the past couple of years. How are you retaining your top agents?
TS: The agents who’ve been able to adapt to this new environment are true sales professionals—and buyers and sellers know they need an experienced sales professional to help guide them. Also, the agents who are thriving in this new reality are looking to their brokers for cutting-edge tools and continuing training that can help them outperform the competition, and that is what we provide. For those agents who prefer to be out there in the field all the time, we have wonderful support staff who can handle all the back office and administrative processes for them.

BP: In your opinion, what do agents need to focus on going forward?
TS: There is no question this is a new era with new expectations, and the competition will continue to be tough in the foreseeable future. Only the most dedicated, full-time agents and brokers will succeed, and then only if they are well-trained and willing to go back to the basics in terms of outstanding customer service and communication. Also, real estate will always be a people business, but technology plays—and will continue to play—an ever-increasing role. The key, I think, is in understanding the needs of every customer and providing the perfect blend of people skills and techie know-how to help consumers make sensible buying and selling decisions.

For more information, please visit www.pahomesforsale.com.

Buying/Selling Consumer Luxury National Spotlights
Home For Sale Real Estate Sign in Front of Beautiful New House.
Existing-Home Sales Stumble in July

Slowed by frustratingly low inventory levels in many parts of the...

Growing Green House Chart Graph. Real Estate Concept 3d Render Illustration
House Prices Inch Higher but Show Signs of Deceleration

U.S. house prices rose 1.2 percent in the second quarter of 2016 according...

Drowning in debt and keeping your financial head above water represented by a piggy bank pink pig sinking in blue water as a symbol of urgent business and money management failure and defeat.
Mortgage Debt Rises, Federal Reserve Shows

According to the Household Debt and Credit Report released by the Federal Reserve...

Agent Broker Coaching Lead Gen Teams
Education Insider: RPR’s Learning Site Is Blowing Our Mind

A couple weeks ago, Realtors® Property Resource (RPR) announced its brand...

A businessman on a track ready to run
Going the Extra Mile for Buyers and Sellers Alike

With a longstanding reputation in the Beaumont, Texas, marketplace, Andy Hemmings—executive...

A mixed-age group of business people working in the office
Companies Turning to ‘Reverse Mentoring’ to Tap Millennials’ Knowledge

(TNS)—Mentorship is getting turned on its head in today’s multigenerational workplace....

Agent Best Practices Branding Broker Niche
Word Cloud with Lead Generation related tags
Ask the Expert: How Much Should You Spend on Lead Generation?

Today’s “Ask the Expert” column features Arthur Darmanin, Chief Executive Officer...

Cropped shot of corporate businesspeople in the boardroom
The 4 Keys to Reproducible Results

Matthew and Janice are emerging entrepreneurs who recently went into business...

Certificate on the blue table.
Making the Most of the Resort and Second-Home Property Specialist Certification

Ryan Servatius, an associate broker with Shore Sotheby’s Realty in New...

Agent Apps/Gadgets Best Practices Broker Innovation
financial stock price
5 Ways Big Data Is Changing Real Estate

Every facet of the business world has been radically changed by...

Computer keyboard with loupe concept
Maximizing Exposure with Unique, Interactive Domains

When it comes to finding your target audience, proper listing exposure...

Silhouette of business people moving and joining pieces of jigsaw puzzle on a business and stock market  blue background, with charts, diagrams, world maps and data arranged on grid and tables. World maps showing continents and countries with economy data and growth diagrams. Light glowing from the center. Copy space on bottom.
PNC Offers Online Business Insights, Webinars and Tools for Agents

Looking for the latest real estate industry information, education and networking...

Business Insights Content Generation Marketing Trends
Nizhnevartovsk, Russia - June 12, 2013: Man hand holding iPhone 5 with Instagram App. iPhone is product Apple Inc. Instagram is an online photo-sharing and social networking service.
Visual Storytelling: Tips for Mastering the Art of Instagram

Creating and implementing a consistent social media strategy is vital for...

"Paris, France - May 27, 2012: Instagram logo on Apple iPhone display"
Instagram Is Open for Business—Find Out What This Means for Real Estate

Last week, Instagram released some major updates that could create a...

Story Time: Move Over Snapchat, Instagram Wants In

Are you using Snapchat in your real estate business? Well, you should...

Buying/Selling For Your Clients Home Improvement How-To Lifestyle
A beautifully staged modern living room within a Victoria, BC condo.
5 Dirt Cheap Home-Staging Ideas

(TNS)—We all want to make our houses look like they are...

happy family jumping together on the beach
5 Reasons to Make Family Travel a Priority

(TNS)—Whether you take advantage of last-minute travel deals or organize a...

Businessman pointing to energy efficiency rating chart and house icon concept for performance, efficiency and environmental conservation
Ask the Expert: What Should Homeowners Know about Energy Efficiency?

Today’s “Ask the Expert” column features Mark Walker, Director with NRG...

RISMedia’s CEO Exchange

RISMedia’s 2016 Real Estate CEO Exchange September 13 & 14, 2016...

Capital Building, Washington
RISMedia’s Power Broker Forum at the NAR REALTORS® Legislative Meetings & Trade Expo

RISMedia’s Power Broker Forum at the REALTORS® Legislative Meetings & Trade Expo...

RISMedia’s Power Broker Forum, Reception & Dinner – Annual

RISMedia Power Broker Events 2016 Orlando, Fla. Friday, November 4, 2016...