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In today’s real estate environment, it’s no longer enough to simply “keep up” with technology. The rapid-fire pace of technology innovation is now matched by ever-growing developments in the social media and mobile world. A broker’s tech plan must be designed and targeted with one overall goal in mind: reaching and connecting with consumers.

This critical topic will be discussed in depth during a special presentation at RISMedia’s upcoming Real Estate CEO Exchange. The session “Technology’s Turning Point: How to Modernize Your Tech Plan” will feature a panel of tech-savvy brokers and technology experts who will share the details of how they developed winning strategies in several key areas, including: mobile, social media, web design, and syndication.

In this session, attendees will learn how leading brokers are getting their arms around the many avenues that now fall under the technology-marketing umbrella to develop a winning system that agents can easily embrace and follow, and how they’re keeping the human touch central to the equation. Taking place from 1:30 – 2:30 p.m. at the Yale Club in New York City, the panel will be moderated by industry veteran, speaker and author Ken Jenny, executive director of tranCen.

Featured panelists for the session are:

• John Lim, CEO, Mobile Real Estate LLC
• Glenn “Chip” Gardner, Vice President of Special Initiatives, GARDNER, REALTORS®
• David Romero, President & CEO, CENTURY 21 Award
• John Reinhardt, President & CEO, Fillmore Real Estate
• Walt Baczkowski, Vice President of Sales & Marketing, Point2 Technologies

Designed specifically for a select group of broker/owners, brand executives and real estate leaders, RISMedia’s Real Estate CEO Exchange is by exclusive invite only.

Being held September 5 & 6 at the prestigious Yale Club in New York City, the event will welcome more than 100 of the most powerful and successful real estate brokerage leaders who hail from franchise brands and independent real estate firms located across the nation. These leaders will come together for this day-and-a-half-long event to exchange ideas and strategies to better meet the needs of today’s sophisticated consumer. At press time, these executives collectively employ 75,000-plus sales associates and are responsible for more than 400,000 transactions in 2011, representing approximately $125 billion in closed business.

RISMedia’s Real Estate CEO Exchange is being sponsored by Diamond Level Sponsors: Better Homes and Gardens Real Estate; Citi; Century 21 Real Estate; and Wells Fargo. The event’s Host Level Sponsors are: Lowe’s; Bank of America; the National Association of REALTORS®; and Prudential Real Estate and Relocation. For a complete list of sponsors, please click here http://rismedia.com/events/leadership-conference/sponsors/.

For further event details, including the full agenda and speaker line-up, please click here http://rismedia.com/events/.

A few spots still remain open for qualified brokers interested in attending the Real Estate CEO Exchange. Please contact Randi Vannucchi, randiv@rismedia.com, for further information.